Agency Network: 
February 2010
Association de défence contre le tabac:  Boy, 2


Print advertisement created by BDDP, France for Association de défence contre le tabac, within the category: Public Interest, NGO.


Smoking is being a slave to tobacco

Advertising Agency: BDDP & Fils, France
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deep dave's picture

Nah... Shock tactics don't work i9n this case.

deep dave
Activity Score 22
Art Director at Grey South Africa
hufflepoff's picture

it gets a bit much though, gross man!

Activity Score 430
Art Director at shwing
xcreativity's picture

neither this one.. sorry

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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shaliniganguli's picture


Activity Score 22
Copywriter at Euro RSCG, Gurgaon
shortafella's picture

pure and simple STUPID!

Activity Score 1063
Copywriter at GRAFFITI BBDO |

AssassinX's picture

Some people may just like BJ, secretly.......It's quite controversial n I think the idea is kinda weird...

Dont like it.

Activity Score 1325
alejulimaty's picture

i have to disagree, this was obviously thought to be controversial, the idea is good, and i`ve even read about it in newspapers in argentina. mission accomplished

Activity Score 840
brother buenos aires
alexander_bickov's picture

Brilliant concept

Activity Score 3281
evanguyen's picture

so, this guy is gay? lol!

Activity Score 20
satrianee's picture

Some must have find this idea "brillant"... nobody can "abuse" anybody this age... these guys (and gals) must be enjoying where they are kneeling.

nice shots wasted on bad idea.

Activity Score 3746
deep dave's picture

Nah... Shock tactics don't work i9n this case.

deep dave
Activity Score 22
Art Director at Grey South Africa
CreativeGOD's picture


Activity Score 54
beingofageoldgrace's picture

would be waaaaaay better with "Smoking is being a slave to tobacco Companies"

cause its easier to compare a company witch is misusing a plant with a person than an
unguilty plant.

Activity Score 353
bobby666's picture

didn't like it... but someone said it was all over the news in argentina and mission accomplished... then congrats... but still i will say not working for me

Activity Score 1462
RMG Connect, India
Muhammad Imran's picture

if the blow job isn't a pleasure then it works for sure, maybe French people doesn't like blow job, aren't they? I'm a chain smoker and no one forced me to do that at all!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

jideel's picture

The target is young people. And many young are concern about their sexuality, they don't like to be abused. They already know the bad effects of smoking, but never feel concerned. May be that way…

So it works for me! May be it would be better (as someone said before) with a line like this : "When you smoke you are being abuse by tobbaco companies"

The TV spot also is good (although less "hard")

Activity Score 30
Sven Gali's picture

The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery

Sven Gali
Activity Score 845
Ed Rapport's picture

yea these ads really do come across as having a sexual undertone to them. one might look at this ad and tie in some form of gratification by smoking a cigg after oral sex..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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