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Agency Network: 
Published/Aired: 
May 2009
Associated Ready Mixed Concrete:  Flower

Description

Print advertisement created by O'Leary and Partners, United States for Associated Ready Mixed Concrete, within the category: Industrial, Agriculture.

Advertising Agency: O'Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
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Highest Rated

everartz's picture

everything is so big and powerful in the american way... just like their movies...
sucks big time!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

everartz's picture

everything is so big and powerful in the american way... just like their movies...
sucks big time!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

^

Clearly Al-Qaeda

Guest
Guest's picture

This campaign took some balls and tears to get past the client gatekeepers,
and I applaud the agency for making lemonade with the lemons this client had to work with.
Speaks to the target in their language, fresh, vibrant, and really connects.
You'll never see it at bloody useless Cannes, but I bet the client's bottom line improves over their competitors as a result.
You go, O'Leary & Partners!

Guest
CurryJ's picture

I admire the effort put into making this a copy-based campaign...however, the copy is a bit too forced for my liking. sad....

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

the first thing I noticed were the words 'A BIG HIT' and 'WE'RE NOT'
they even 'highlighted' them with big red stars.

to me, that's sends off subconcious warning bells that they're not as good as they could be.

Guest
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