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Agency Network: 
Published/Aired: 
March 2016

Description

Print advertisement created by Fischer, Portugal for Associação Salvador, within the category: Public Interest, NGO.

Caption

Alcohol is Stronger than You Think.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Photographer: Krypton Photo (Fred Van Zeller)
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Highest Rated

Guest's picture

Great Work! Keep it up

Guest
Guest's picture

Cool visual, fresh idea (haven't seen it before). Good work!

Guest
AmigoInvisible's picture

Very nice idea, very nice execution. I am not 100% sure about "alcohol is stronger than you think" because people are already aware of the fact that it can lead to pretty serious consequences. It does tie in with the visual perfectly, but I just wish there was a more seamless, complementary line instead of the one right now.

Otherwise, awesome work!

AmigoInvisible
Activity Score 195
Guest's picture

Likeda lot.. have't seen anything like this before!

Awsome work!

Guest
Notorious's picture

I like it

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Hibon's picture

New fresh idea... nice work & execution.

Hibon
Activity Score 3734

Simple ideas are the best !

Hibon's picture

Something similar to this... (less fresh after all)

http://adsoftheworld.com/media/print/tvereza_drunk_driving_kills_1?siz...

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

yu: not a cool visual because it too exaggerate on the car not the man in side and if this thing is a billboard it kill. why it kill because the alcohol in here did not seen as a alcohol but rather as a cup with a red liquid

Guest
Blair Semenoff's picture

Really nice work, very effective.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Great Work! Keep it up

Guest
Guest's picture

Award winning thought!

Guest
Camel.lin's picture

I REALLY LIKE THE IDEA!

Camel.lin
Activity Score 50
Art Director at 20/F Development Center No.3 Linjiang Rd.Guangzhou
Mantufayo's picture

Nice concept, nice copy, visuals could be better.
Drivers face is exaggerated and unnecessary, too big glass of wine.
I would zoom the impact area.

Mantufayo
Activity Score 580
Creative Director
hari.'s picture

nice concept

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

side mirrors has to be turned to front.. becouse of the impact

Guest
priyanthavij's picture

Fresh Idea.

priyanthavij
Activity Score 66
Lowe LDB
jacsi's picture

very nice! i agree, fresh idea

jacsi
Activity Score 8
Toulouse Lautrec Institute
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