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Cocktail

Campaign
Agency Network: 
Published/Aired: 
March 2016
Associação Salvador:  Cocktail

Description

Print advertisement created by Fischer, Portugal for Associação Salvador, within the category: Public Interest, NGO.

Caption

Alcohol is Stronger than You Think.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marcelo Melo
Copywriter: Nuno Leal
Photographer: Krypton Photo (Fred Van Zeller)
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maashookshee's picture

this one is great better then the next one as well i have problem with alcohol glass its sad or not really clear ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Notorious's picture

i love the idea but bad execution - so unreal- car doesn't jump unless it hits something really big while being sooo fast - and usually drunk people don't drive fast, rather they drive recklessly.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

AdamElijah's picture

You're an idiot.
You can do anything with advertising, so why not play with the unreal?
Idiot.

AdamElijah
Activity Score 6
Guest's picture

yeap, you´re an idiot

Guest
Guest's picture

But without jumping there is no idea...

Guest
comAd's picture

Oh yeah?

comAd
Activity Score 162
Copywriter
Hibon's picture

Strong idea ...i like this work.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

!! congrats!

Guest
Guest's picture

Wow what shit the Ad world keeps coming up with.......what next, "Drugs are hard to leave behind" (shows someone handcuffed to a stash).
I tell yeh these pieces of shit maybe expensive but you can't polish a turd....well you can but it's still a turd!!!! XD

Guest
Julian's picture

Jesus, you're a bitter guest, lets see what you've got in you're book that's worth putting up here.
Otherwise, sod off, not saying these are great but there is no need for ur abuse

Julian
Activity Score 40
Art Director at Senior Art director Ogilvy Moscow |

It's only advertising, nobody died.

Emran Hayat's picture

gr8 idea

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

premc's picture

gud 6/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

sush's picture

k. great concept i like it.it keeps u guessin till u read d copy.

sush
Activity Score 566
creative writer and organizer |

sue

no_user's picture

Thumbs up! Great work guys!

no_user
Activity Score 125
Guest's picture

This idea is... Stronger than You Think.

Nice work!!!

Guest
theanc's picture

Amazing campaign.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

warreno's picture

This whole series is genuinely clever. Very nicely done.

warreno
Activity Score 222
Guest's picture

i'm agree with adamelijah...to show something unreal will make your ad more outstanding

Guest
copywriter.txt's picture

Love this series. Delivery the message in a unusual and powerful way.
And for those who argue that a car don't jump like this when hitting a glass, read the tagline.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

the same problem with side mirrors

Guest
samwanzer28's picture

It's good and I like it... the whole series for that matter.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Crystal Clear's picture

good idea & good art

Crystal Clear
Activity Score 83
Other at Media - Newspaper
Guest's picture

Fresh idea, system wrk cud hve bin better.

Guest
LucasPS's picture

Strong image, great way of comunicating this problem whit such simplicity.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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