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Wright

Campaign
Agency Network: 
Published/Aired: 
April 2010
Aspirin:  Wright

Description

Print advertisement created by Y&R, Argentina for Aspirin, within the category: Pharmaceutical.

Caption

The Wright Brothers flight that inaugurated aviation in 1903 lasted only 59 seconds. Very little compared to the 6 years it took them to have the plane ready. Some things haven’t changed; flights are still shorter than the wait.
A simple idea can change the World. Aspirin - 110 years.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti
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morse's picture

I'm having hard time connecting the Wright bros to Aspirin. Anyone?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

deep_tracy's picture

Same here. The copy is too long but in no way makes a clear connection between the wright brothers/visual and the product.

deep_tracy
Activity Score 588
Copywriter
picntype's picture

Big projects are big headaches always, so need aspirin.

picntype
Activity Score 175
Art Director
Geimima's picture

that's the aspirin all about.. i like it

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

pez's picture

i think this is great, great art direction, great photography, and the idea is OK...
i found easy and quickly the link between product and photo...

pez
Activity Score 1804
Creative Director
shortafella's picture

i love those ads! great!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

D_N_A's picture

Great integration of the packshot!!!

D_N_A
Activity Score 121
AD
R U serious's picture

Love the strategy...

R U serious
Activity Score 418

Say my name, say my name...

scorpideas's picture

"Some things haven’t changed; flights are still shorter than the wait." i m not being able to connect this line to aspirin.. Please help somebody!! other wise i like the concept

scorpideas
Activity Score 14
Copywriter at advertising company
Dzsoi's picture

I need an aspirin to decode the logical chain of the lenghty headline. Bingo!

Dzsoi
Activity Score 8609
Copywriter
Guest's picture

Amazing copy. I love the wit and the delivery. Great job on that.

Guest
Guest's picture

QUE HACE FONT, SALUDOS!!

Guest
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