Tunnel

Agency Network: 
Published/Aired: 
December 2009
Aspirin:  Tunnel
Aspirin Print Ad -  Tunnel

Description

Print advertisement created by BBDO, Germany for Aspirin, within the category: Pharmaceutical.

Caption

The end of migraine

Advertising Agency: BBDO Duesseldorf, Germany
Creative Directors: Toygar Bazarkaya, Marie-Theres Schwingeler
Copywriters: Mona Morsch, Julian Witzel
Art Directors: Kirsten Dey-Kanani, Irina Schweigert
Illustrator: Klaus Assmann
Other credits: Uwe Schwaech, Gabriele Schuele, Cécile Maasch
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mikeelrapido's picture

Scary.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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tirthomitro's picture

W O W !

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

morse's picture

Wow indeed!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vidya.shankaran's picture

its nice..the illustration is undoubtedly great and so is the concept ..
but as a migraine sufferer.. I do not think a "bright light" at the end of a "dark & comfortable" tunnel is such a soothing idea after all

vidya.shankaran
Activity Score 724
The Lion's picture

Gold. Well done.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

alexander_bickov's picture

Agree with mikeelrapido. The end of migraine and life ;)

alexander_bickov
Activity Score 3281
everartz's picture

WOW!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Stones's picture

Holy shit this is in a league of its own.

Stones
Activity Score 138
thenewguy's picture

Why? What do you love about this that puts it in a league of its own?

thenewguy
Activity Score 127
Copywriter at Quebec
bubblestheclownfish's picture

Stones - do you get out much? ;-D

bubblestheclownfish
Activity Score 606
Creative Director
CopyRight's picture

"The end of migraine" is supposed to be promising and clearer, not just a white light, especially after a long "not painful" road.

CopyRight
Activity Score 713
pulchinela's picture

.

pulchinela
Activity Score 1175
silvi's picture

I like the aproach

silvi
Activity Score 4170
Copywriter
satrianee's picture

It makes me believe even it works for the martians.

satrianee
Activity Score 3746
visualsurgeon's picture

I totally got it ever since my eyes landed on tunnel.

visualsurgeon
Activity Score 86
Art Director
second_creator's picture

is it ?

second_creator
Activity Score 754
Copywriter |

copywriter

yippieeyyeah's picture

that's cool!

yippieeyyeah
Activity Score 43
Akademie für Kommunikationsdesign, Köln
tamir's picture

Dunno, the concept reminds me of this anti-alcoholics ad...
http://adsoftheworld.com/media/print/alcoholics_anonymous_this_way_out

tamir
Activity Score 138
Copywriter
lucdesaulniers's picture

Totally agree. Like like the vision from someone driving while being under the influence...

lucdesaulniers
Activity Score 1145
Chrisdomination's picture

Great

Chrisdomination
Activity Score 16
Copywriter
lucdesaulniers's picture

Beside, the statement "the end of" is hardly legal. Medically talking, you cannot make that assumption. Migraine is not a headache, it's a medical condition. This ad is illegal and false. FAIL.

lucdesaulniers
Activity Score 1145
mgriff21's picture

Amazing!

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

ADdough's picture

Great art. The concept is nice even if it isn't original. The copy could benefit from some tweaks related to the legality of the messaging.

ADdough
Activity Score 18
Copywriter
dialmfor's picture

very nice

dialmfor
Activity Score 33
Web Designer/Developer
rolling.stone's picture

art is good

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

20max01's picture

wow, really cool!

20max01
Activity Score 131
Art Director at Miami Ad School San Francisco
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