Description
Print advertisement created by BBDO, Germany for Aspirin, within the category: Pharmaceutical.
The end of migraine
Creative Directors: Toygar Bazarkaya, Marie-Theres Schwingeler
Copywriters: Mona Morsch, Julian Witzel
Art Directors: Kirsten Dey-Kanani, Irina Schweigert
Illustrator: Klaus Assmann
Other credits: Uwe Schwaech, Gabriele Schuele, Cécile Maasch
Scary.
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W O W !
they showed me a picture & i laughed
dignity has never been photographed
Wow indeed!
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its nice..the illustration is undoubtedly great and so is the concept ..
but as a migraine sufferer.. I do not think a "bright light" at the end of a "dark & comfortable" tunnel is such a soothing idea after all
Agree with mikeelrapido. The end of migraine and life ;)
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Why? What do you love about this that puts it in a league of its own?
"The end of migraine" is supposed to be promising and clearer, not just a white light, especially after a long "not painful" road.
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Dunno, the concept reminds me of this anti-alcoholics ad...
http://adsoftheworld.com/media/print/alcoholics_anonymous_this_way_out
Totally agree. Like like the vision from someone driving while being under the influence...
Beside, the statement "the end of" is hardly legal. Medically talking, you cannot make that assumption. Migraine is not a headache, it's a medical condition. This ad is illegal and false. FAIL.
Amazing!
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Great art. The concept is nice even if it isn't original. The copy could benefit from some tweaks related to the legality of the messaging.
art is good
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