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Jackhammer

Campaign
Agency Network: 
Published/Aired: 
June 2008
Aspirin:  Jackhammer
Aspirin Print Ad -  Jackhammer

Also From This Campaign 2

Description

Print advertisement created by BBDO, Mexico for Aspirin, within the category: Pharmaceutical.

Caption

Aspirin effervescent. Just add water.

Advertising Agency: BBDO Mexico
Creative Directors: Antonio Cosío, Sindo Ingelmo
Art Director: Bárbara Hernández Viesca
Copywriter: Rafael Huicochea
Photographer: Raúl González
Other additional credits: Marco Pozos, Render Zero
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Highest Rated

Guest's picture

it does if you have one

Guest
kalpesh78's picture

Good Idea. Crap Photoshop.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

shiiiiiit

Guest
Conceptual-eyes's picture

terrible

Conceptual-eyes
Activity Score 1475
Copywriter
Guest's picture

I really liked it. Strange...The headache desappear with a great wave!

www.vamosfalarmal.com.br

Guest
theanc's picture

This is very cool. Needed a better execution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Had a similar idea almost a year back. but it was for Caterpillar boots. the wave approaching and a man standing coolley. the line said "This man will stay on his feet".

didn't do it .... but its nice to see someone else do it... even if it is for Asprin.

Kinda creepy though!!

Guest
capywriter's picture

I'm sorry, but your idea and this one are totally different! Not the same insight at all, just the use of a big wave doesn't make your idea the same.
Rather creepy that you think it does.

Btw, this idea is way better.

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

I agree. The concept is good, the photo illustration looks like they did it in a photoshop 101 class.

Matt McKee
http://www.mckeephotography.com

Guest
marcel7's picture

Poor.

marcel7
Activity Score 996
Copywriter
Guest's picture

horrible

Guest
Guest's picture

Copia de un comercial argentino de 1982

Guest
Guest's picture

seu comentário é cópia de vários que tenho visto por aqui também...

Manda umas paradas suas que são mais massa aê! =D

Guest
wila's picture

Si aún recuerdas la publicidad del 82... eso me dice todo de ti. Focus on bright ideas, not old or done.

wila
Activity Score 2
Creative Director at jwt
Guest's picture

Ta buena la idea loco, lástima el arte. El comercial del 82 ni idea

Guest
Guest's picture

Another jackhammer idea? ANOTHER JACKHAMMER IDEA?????

And why does it look so blatantly fake???

Oh, it IS a fake ad!

Get a clue muchachos!!!

Guest
Guest's picture

Complete with fake creatives!

Guest
Guest's picture

complete with fake creatives!

Guest
SandMan69's picture

And fake comments.....guests

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

makes no sense.

Guest
Guest's picture

it does if you have one

Guest
gbl's picture

BBDO's photoshop?

gbl
Activity Score 451
Copy
Guest's picture

is this a phoshop forum?

Guest
Guest's picture

good nice idea

Guest
SandMan69's picture

Nice concept, but the visual lets it down.

I know you have to show a wave washing away the source of the headache, but at first glance I thought "That dude is about to get fucked". You don't see him as the source of the problem until you see the logo, then you switch perspective to "get" the ad.

Re-work the visuals and this is a solid campaign.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

영어다

Guest
Guest's picture

LA IDEA ES MUY BUENA, LA EJECUCION ESTA HORRIBLE.

Guest
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