For workache, 3

Campaign
Agency Network: 
Published/Aired: 
May 2013
Aspirin:  For workache, 3

Description

Print advertisement created by BBDO, Chile for Aspirin, within the category: Pharmaceutical.

Advertising Agency: BBDO, Santiago, Chile
Creative Director: Ingrid Lira
Art Directors / Copywriters: Pablo Aburto, Marcelo Palma, Cristian Seisdedos
Illustrator: Lamano estudio
Photographer: Patricio Pescetto
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Highest Rated

joelapompe's picture

I agree it's not the same!

joelapompe
Activity Score 4015
Davai's picture

Similar but not the same

Davai
Activity Score 618
Copywriter
Brandon Marlo's picture

Exactly the same...

Brandon Marlo
Activity Score 350
Creative Director
allan080i's picture

Brandon and Annette,you are so wrong :/

allan080i
Activity Score 121
Creative Director at Jotabequ Grey |

http://www.behance.net/allanjimenez

Mikke's picture

Agree, same idea, different visual though, nice visual.

Mikke
Activity Score 168
certaintly's picture

it's the same enough. agreed it's a different execution, but everything else is the same. the concept, the thought, the insight, etc.

certaintly
Activity Score 3988
anónimo de la calle's picture

It's not the same!!! The product is similar.... its for headaches!!! so, they use the "HEAD" but in different ways. Are you students???

anónimo de la calle
Activity Score 38
Copywriter |

anónimo de la calle

certaintly's picture

im a student, yes.
anyway, like i said: the concept and the insight are the exact same. "unending repetition of a menial task"

the execution is different.

so what matters? the thought behind the execution or the execution itself?
i suppose it's up to each creative to decide for him or herself.

certaintly
Activity Score 3988
Mikke's picture

now how´s that for a student... maybe he should be on your seat.

Mikke
Activity Score 168
Mikke's picture

.

Mikke
Activity Score 168
Tuco's picture

Similar Concept, totally different exectution.

Tuco
Activity Score 289
Copywriter at ah...
Gandalfthecat's picture

Definitely not the same. Ad trolls on this site need to be shot.

Gandalfthecat
Activity Score 228
Copywriter at Canada
Brandon Marlo's picture

hahaha is this your work? get over it, it´s done. sorry mate.

Brandon Marlo
Activity Score 350
Creative Director
old's picture

Diferent ejecution. Same concept and idea. Sorry man. It's Done.

old
Activity Score 90
Copywriter
joelapompe's picture

I agree it's not the same!

joelapompe
Activity Score 4015
kleenex's picture

I like the work done on the three main items.

kleenex
Activity Score 58791
Web Designer/Developer
Leon Cannes's picture

knife (head) constantly hitting the wood tray = persistent headache.
if youre copying an idea, make sure the execution is way better than the original. this is not this case.

nice try.

Leon Cannes
Activity Score 28
zerocool's picture

YOU get over it. everything's been done for f* sakes

zerocool
Activity Score 455
sanitizing_wipe's picture

By no means is this the same as the references provided. I think too often people jump to saying "done" when ads are not the same, and doing so simply belittles our industry. From my experience, most people who jump quickly to saying "done" are usually those who are quite ignorant when it comes to creative advertising.

sanitizing_wipe
Activity Score 68
Brandon Marlo's picture

yeah agree, or more often are those who watch a lot of advertising so they don´t fall into this basic mistakes ;), I mean same network... and a cannes winner, come on...

Brandon Marlo
Activity Score 350
Creative Director
Mikke's picture

Agree! and that´s creative ignorace...

Mikke
Activity Score 168
tirthomitro's picture

no way does the link look anywhere close to the one shown here. the Saridon ads are far better and they won awards no less than golds.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Peter Frank's picture

boring and done before

Peter Frank
Activity Score 532
655321's picture

Different enough to be fresh. Like the executions.

655321
Activity Score 176
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