Agency Network: 
January 2008
Aspirin Print Ad -  Drill

Also From This Campaign 2


Print advertisement created by BBDO, Egypt for Aspirin, within the category: Pharmaceutical.


Split the headache.

Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou
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djakuza's picture

o m g, what a awful photoshoped campaign with an old idea

Activity Score 517
Art Director
elgrecones's picture

awful?? again... awful?? this is more then awful... i have no words to describe this image...
oh, wait i have indeed: Ahhhhhhhhhhhhhhhhhrg

Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
tsui tsui's picture

Split the team

tsui tsui
Activity Score 24
NatalieM's picture

It might be good exercise to get closer to the idea. My headache would be scared of this ad.

Activity Score 1685
Topolewski |


borifasio's picture

The idea is good, but the art direction.......ummmm!!!

Activity Score 24
Graphic Designer
mauroxxx's picture

The idea is soooo old :S

Activity Score 539
Art Director at Ogilvy & Mather Bogotá
misterpanda's picture

bad photo

Activity Score 282
Art Director at BBDO
vinaywins's picture

Good idea. Bad Execution.


Activity Score 138
Copywriter |


m í t i c o's picture

S.O.S Advertising

De nada sirve una Gran idea sin una Gran ejecución.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
fersvax's picture

This sucks!

Activity Score 1239
Art Director |


Neil Levy's picture

i'm not sure i get the idea. because the line "split the headache" is sort of a pun. maybe you could make these better if you showed a campaign of objects that equated to headaches (a drill, a barking dog, a loud fire engine) and then paid them all off with the same thought, something like "wherever it comes from, there's always relief". don't do that line because that's no good but you get my idea. just trying to help you make these better. if they ran then no big thing. live to fight another day and make a better ad. if they're spec maybe consider doing a little more to improve these because maybe it's the start of something that just needs to be pushed a little more.

be well,


Neil Levy
Activity Score 314
Copywriter |

neil levy

StuartLittle's picture

How do they relate the headach and the drill, how come Aspirin broke the drill, wrong execution of an idea. Looks as things are placed wrong. How come aspirin got in the middle of the drill. why didn't it broke the drill in the start.

Activity Score 466
viky's picture

Hey ivan again you posted uncomplited work. oh nooooooooooooooooooooooo!

i am not expecting frm this site.

if you remember i have sent you my work to sumbit on front page but u can't posted that one.

so what is this DEAR!

flooded with art.

Activity Score 358
Art Director at Art Director |

Flooded with art

ADict's picture

yea, seriously.... why is this in the front page, I've tried to post my work too, buy apparently it was not ready to go to the archive section... and now I see this... what's up with that, bad typo, bad picture, bad everything...

this is what I tried to post.... how come this aspirin ad is better

Activity Score 88
Creative Director
virgosam14's picture

Nooooooooooo comment ... in which principle is this ?!!!!!

Activity Score 34
creative director |

Sameh Haggag

Enas's picture

split the headache, to be two headaches but smaller!

Activity Score 741
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Sherif Hany's picture

If i were u ...i would envolve a human head in the design..
Good Idea

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
Dreaming's picture

Activity Score 50
Creative Director at Ad agency as a creative head cum copy writer
Guest's picture

i prefer the hummer one.