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Cool kids forever

School: 
Published/Aired: 
August 2020
Asos: Cool kids forever
Asos: Cool kids forever
Asos: Cool kids forever
Asos: Cool kids forever
Asos Print Ad - Cool kids forever
Asos Print Ad - Cool kids forever
Asos Print Ad - Cool kids forever
Asos Print Ad - Cool kids forever

Description

"Asos Market place" is a website where you can find vintage clothing worn by young adults in the 90s. The young adults of the 90s had children. These children are now 20 years old and are wearing the clothes their parents used to wear in the 90s. Asos celebrates the cool kids of yesterday and today. They are cool kids forever.

Print advertisement created by Sup de Pub, France for Asos, within the category: Fashion.

Caption

Youth means spending your time resenting your parents, and ending up wanting to dress like them when they were 20.
Your mother dressed so well yesterday that the cool kids dress like her today.
It is often said that a child has his mother’s eyes, not so much that he will wear his father’s jacket.
Their clothes have lasted so long that they’re still worn in high school.

Advertising School: Sup de Pub, Bordeaux, France
Copywriter: Alexandre Paillier
Art Director: Raphaël Boucher
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