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Neurons

Agency Network: 
Published/Aired: 
March 2007
ASICS Print Ad -  Neurons

Description

Print advertisement created by Dez Brasil, Brazil for ASICS, within the category: Fashion.

Caption

Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum
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MindDrift's picture

who else likes this ad? Brazil Rocks!

MindDrift
Activity Score 1170
Graphic Designer
Fractal Rene's picture

I like the text on this one.

Fractal Rene
Activity Score 65
Copywriter
ivan's picture

I like anything with a scientific image in it.

ivan
Creative Director at Ads of the World
lsadunb's picture

Good copy, much better than the other one.

lsadunb
Activity Score 571
Copywriter
Joe76's picture

Absolutly agreed

Joe76
Activity Score 762
Art Director
roman-schwienbacher.com's picture

yes the copy here is much much better.
and still i would take the runner away.

roman-schwienba...
Activity Score 1021
Photographer
Guiracz's picture

Very good! Duca ;)

Guiracz
Activity Score 46
Art Director
mrtalented's picture

i like the photo. but the copy is too long. only "Left is rational. Right is emotional. Left, right, left, right, left, right." works. no need to mention DNA and show DNA strips. so the product shot can be placed right after the headline ends. cheers!

mrtalented
Activity Score 2171
Creative Director
fotdot's picture

In this campaign, the art direction supersedes the copy in strength. Although I'm not a runner, I can still relate to the concept here. Using DNA is a great way in.

fotdot
Activity Score 673
Creative Director
ivan's picture

By the way the picture shows brain cells, not DNA.

ivan
Creative Director at Ads of the World
Atilla's picture

who knows ??

Atilla
Activity Score 14
Other
Minimum's picture

Ivan...apparantly

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

kbahey's picture

Actually, it is neurons (nerve cells) that are in this ads.
--
2bits.com Drupal web development and consulting.

kbahey
jungleraven's picture

kool. likd th copy n th art direction too. 8/10

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

jorge21's picture

Asuuuuuuuu!! lo unico que puedo decir es que esta chevere la grafica pero la idea esta copiada!!!!!!! con la de nike!!! que les paso amigos !!

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

Corona Raymaker's picture

Well ... the copy is nice.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

BBBellz's picture

This ad is awesome. I am a runner and study neuroscience. However, this ad shows an incorrect depiction of a neuron. The front axon that is under the axon the runner is on splits. Axons do not split. But its still an awesome ad. Thats all

BBBellz
Activity Score 2
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