Agency Network: 
March 2011
Asian Marketing Effectiveness Awards:  Consumption


Print advertisement created by BBH, Singapore for Asian Marketing Effectiveness Awards, within the category: Professional Services.

Advertising Agency: BBH, Asia Pacific, Singapore
Creative Director: Steve Elrick
Art Director: Janson Choo
Copywriter: Daniel Ko
Illustrator: Ken Lee
Photographer: Joyce Choo
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Shawali's picture

Eye candy *o*

Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Tommy G.'s picture

This design reminds me some cheap place mat at the chinese buffet, very well done! (Sarcastic)
Even the content is terribly boring.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
whitespace's picture

@Tommy G: It's meant to be a Chinese calendar. (Dumbass.)
Your comment is more boring than that content.

Activity Score 1953
Creative Director
Nude Copy's picture

8.5 stars to whitespace's comment (wink)

Nude Copy
Activity Score 1054
Copywriter at India
krautland's picture

communicates well that china is an interesting opportunity, is designed appropriately ... why the hate?

Activity Score 3212
Art Director at erm... no calls please.
Theo_'s picture


Activity Score 5
JosephTBWA's picture

Didn't get the idea. Nice visual, though.

Activity Score 51
Art Director at Harvard
witness505's picture


Activity Score 137
Envy New Media
Billoughsby's picture

Yeah, but inescapably, Tommy G got it right in the first place. This piece is deliberately vernacular, and deliberately ugly. That's their little joke. But ugly is still ugly. Not a joy to the eyes. And not a well-organized read. The crazy jumble is part of the little joke too,

You have to be open to returning a couple of times and looking at one more factoid before this ad yields all the information it contains. And why would I do that -- it's so damned ugly. Did I mention it's ugly?

Activity Score 5154
Art Director |

That's it.

Nike Diesel's picture

I think you did. And I think it's worse.

Nike Diesel
Activity Score 13708
Art Director
brendansparrow's picture

Great visual, I personally like the vernacular feel to it

JonnyyRamone's picture

Instantly recognizable by the target audience, it's meant to be chaotic like that

Activity Score 167
Wee Kim Wee School of Communication and Information
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