T-shirt

Campaign
Agency Network: 
Published/Aired: 
February 2009
ASCA:  T-shirt

Description

Production company: tonysherwood.com

Print advertisement created by TBWA, Australia for ASCA, within the category: Public Interest, NGO.

Caption

If only it was this easy to get over child abuse. For more than two million Australians, it isn't.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Steve Dodds
Art Director: Dave Lidster
Illustrator: Ben Godfrey
Photographer: Derek Henderson
Director: Tony Sherwood
Producer: Pip Shuttleworth
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Highest Rated

Guest's picture

Um... you're joking right? You did read the tagline, right?
You do have some ability to logically and intelligently consider a campaign, right? I mean you are so fundamentally wrong about pretty much everything you said that I can only think your post was 'fake' (and I bet you missed my point).

Guest
Guest's picture

so many people to steal the t-shirt-line from "the game" omg

Guest
Guest's picture

The point is not about a parody of a tired Tshirt phrase, and the cliched nature of the shirt makes it all the more poignant in my opinion since those tacky shirts usually come from amusement parks or vacation destinations.

Guest
Ad_Man's picture

i think this campign lacks of consistency.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Engaging, impactful and relevant use of classic Aussie black humour.

Guest
Guest's picture

oh come on. these are horrid!
haven't seen that "all i got was this lousy t-shirt" idea before,,,

Guest
Guest's picture

read this again (it was an intelligent post)

"The point is not about a parody of a tired Tshirt phrase, and the cliched nature of the shirt makes it all the more poignant in my opinion since those tacky shirts usually come from amusement parks or vacation destinations."

Guest
Guest's picture

Yes, I agree that the fact the statement is so cliche makes it more powerful. And that they could make a powerful message out of something that is so often laughed at is also well done.

Guest
Guest's picture

how about not engaging, not impactful, and relevant use of classic Aussie humor (wonder what the abuse victims think).

Guest
Guest's picture

how about not engaging, not impactful, and relevant use of classic Aussie humor (wonder what the abuse victims think).

Guest
JohnnyWarsaw's picture

A little crass no?

JohnnyWarsaw
Activity Score 17
Guest's picture

Totally crass. For obvious reasons.

Guest
erin montemurro's picture

see were you're going with this trying to bring some levity to a tough subject matter but perhaps just a little too crass

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

its not that easy dear to create a ad on such topic. sorry but the impact is missing.

Guest
Guest's picture

i disagree. i think it's VERY easy to do an ad on this subject

Guest
Guest's picture

will i smile or what? what do this ad wants us to feel?

Guest
Guest's picture

good lord. learn to speak english.

Guest
Guest's picture

How sad!

Guest
Guest's picture

As a survivor of childhood sexual,physical and emotional abuse I find this ad campaign to be offensive and insensitive.
I would like to ask the ad agency to engage survivors when developing there next ad campaign as many of us our highly educated people who would have much to contribute.
This ad campaign should be removed immediately.
I do not want to be seen as a victim but a survivor. This campaign makes us out to be victims and is disrespectful to our plight and also the plight of those who are trying to change legislation, heal and bring the perportrators to justice.

Guest
Guest's picture

Wow, you really think they didn't speak with anyone? That's an arrogant assumption. Removed immediately? Why? Because you personally didn't agree with it? Because you feel it implies that the victim is... a victim and not a 'survivor'? Wasn't that the point of the ad? That you don't just 'get over' this abuse?
I think you've missed the point.

Guest
smudge23's picture

Hear, hear. This is bang off and clearly there are better ways to get your message across than crass humour.

smudge23
Activity Score 171
Copywriter
Guest's picture

might be the dumbest ad of the year. ney, decade

Guest
Guest's picture

No. But possibly the most subjective comments.

Guest
Guest's picture

very, very flippant...shame on you guys, sold your souls, common sense compassion to get an award.

Guest
SandMan69's picture

It would seem that the very subject itself is capable of rousing very strong emotions in people, and rightly so.

I do however feel that these are being judged by people using a moral base instead of a logical one. Not to say that anyone who dislikes this is wrong. Not at all, but what I get from the ad is that this "everyday scene" is NOT how people who have gone through this feel. That this t-shirt or cake, while used to heal minor emotional pain as a child, ie missing a game or performance etc, in no way begins to heal the emotional scars left behind by the abuse that they have suffered.

Granted they could have taken a softly-softly approach to the subject, but that's what everyone does with these ads. Tug on the heartstrings. Whereas the reality should be to get people fired up. Not to go out and lynch an abuser, but as a society rise up and fight this problem, effectively and, hopefully, permanently. History shows us that a people or nation is more likely to fight back in the face of great oppression or provocation. This ad, it would seem, falls into the latter cattegory, and should be veiwed as such.

.....No I didn't have anything to do with this ad or the agency.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Guess you would know since you took it up the ass from your Uncle a few times.

Guest
SandMan69's picture

Eh?

Funny you keep opening your face hole. I took a peek at YOUR profile and "hacked" some info, I then did a background check on you and guess what I found out? Your mum was raped by some guy, and you were the unwanted "rape-baby".

Thant sound about right?

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

I really don't like these faked ads... well unless that guy was really r4ped, which I think he won't actually tell this to the public so this ad is faked (that guy) -- like they pay this guy to wear a t-shirt with a horrible sentence on it (you got my point).

Guest
Guest's picture

Um... you're joking right? You did read the tagline, right?
You do have some ability to logically and intelligently consider a campaign, right? I mean you are so fundamentally wrong about pretty much everything you said that I can only think your post was 'fake' (and I bet you missed my point).

Guest
Guest's picture

crass

Guest
Guest's picture

Everyone suitable outraged?

Job done, Whybins/TBWA.

Guest
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