Agency Network: 
November 2010


Print advertisement created by Droga5, New Zealand for ASB, within the category: Finance.

Advertising Agency: Droga5, New Zealand
Executive Creative Director: Mike O\'Sullivan
Creative Directors: Guy Roberts, Corey Chalmers
Art Director: Guy Roberts
Copywriter: Corey Chalmers
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CuriousPencil's picture

Wonderful visual, solid words, still no idea who the client is.


After looking, seeing their site and being impressed, I'm impressed. A harsh 3 stars now doubled and some. Nice.

Activity Score 4225
morse's picture

Lovely illustrations. It must be a finance company judging from the tags.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

people come on you just have to take like 5 minutes to answer your own questions.. go to the web, go and explore what you don't know, go and grow :)

CuriousPencil's picture

Disagree. I'm here to see how ads work, if they work and why. If I have to take 5 minutes to decode the ad then I'm spending 4 minutes 45 seconds too long.

Granted though, if I'm not in the target country then I'm probably not pre-loaded with local knowledge of what might be a brand with 100% recognition so, point taken.

Activity Score 4225
Guest's picture

Brand is 100% recognition. It's a bank. I saw this ad in a popular sunday newspaper magazine with nationwide circulation... it's audience would appreciate the design of this ad. With this ad I disagree about spending a while 'decoding' it... to me the design is like a rube goldberg machine on paper, makes it fun to read and I paid more attention to the copy.

Billoughsby's picture

On board, sans reservations, with this illustration.

Darned nice site, too, btw.

Activity Score 5150
Art Director |

That's it.

Anonymous Author's picture

Nice pic, nasty copy.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

shaun1800's picture

Not instant enough, people won't be bothered with this.

Activity Score 293
thedesignaddict's picture

This ad makes me feel like I have ADHD.

Activity Score 5403
Art Director at Freelance
velle's picture

i love you, ASB bank :)

Activity Score 1550
manumartin5's picture

strong visual.. which is telling you the story.

Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
sunshine eternal's picture

thank you 'guest' for all the clarification. but i am going to go with curious on this one. if you need to explain the ad, you don't have an ad dude. well-written yes. well art-directed ... well ok. but clarity? duh no.

sunshine eternal
Activity Score 4