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Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by TBWA, Brazil for Aruba Tourism Authority, within the category: Transport.

Caption

I pretend I'm sleeping so I don't have to give up my seat on the bus.
Nobody is good enough for Heaven. Go to Aruba.

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Account Manager: Fernanda Tedde
Account Supervisor: Francisco Coutinho
Art Buyer: Giuliano Springhetti
Photographer: Image Bank
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Guest's picture

okay

Guest
Guest's picture

Idea ok, student art.

Guest
Guest's picture

Great insight!! Terrific

Guest
Molecule's picture

I like the tagline

Molecule
Activity Score 435
Copywriter
Hiperion's picture

Great copy, but I don´t understand execution....

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Idea is ok. Art Direction is one of the worst i've ever seen.

Guest
Jupiter's picture

idea: 5
execution: 1

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

bakchod's picture

the copy rocks....but art falters

bakchod
Activity Score 60
Copywriter at DELHI
mucahidz's picture

At fist sight I thought those white letters were side view of an iceberg. Like this one http://www.spri.cam.ac.uk/research/projects/larseniceshelf/photos/AP-t....

mucahidz
Activity Score 12
Guest's picture

bangon insight!!!! loved the thought.

Guest
Dzsoi's picture

Very nice concept. I would have written the confession with black handwriting and the tagline in white above the horizon. Then it would have been a 9 or a 10.

Dzsoi
Activity Score 8552
Copywriter at Brightly
jponino's picture

nice concept, but what in the hell they have to use that art direction which don't make us understand it in the first second?
advice for the copywriter of this campaign -> change your art direction partner

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
adamr's picture

like the idea

adamr
Activity Score 98
Billoughsby's picture

Nah.

Billoughsby
Activity Score 5150
Art Director |

That's it.

rolling.stone's picture

true, i do the same too :D

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

miles's picture

Nice

miles
Activity Score 306
Graphic Designer
Guest's picture

great!

Guest
PERP's picture

hehe, cool.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

The white 3d type on a photo has been done to death. Please stop.

Guest
dollypoppin's picture

Average. Seen/heard the copy months or ages ago.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Guest's picture

When I hear Aruba first thing I think of that murderer. So maybe associating the name even more with bad behavior and, indirectly, going to hell, isn't such a great idea.

Guest
genie009's picture

Cool simple concept...Art work could be better, maybe better pictures, to show off Aruba more?

genie009
Activity Score 9
The Art Center Design College
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