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Sleep well at home

Agency Network: 
Published/Aired: 
April 2014
ArtMax:  Sleep well at home
ArtMax Print Ad -  Sleep well at home

Description

When your bed is uncomfortable, you do not get enough sleep and so you can fall asleep at wrong moment. Sleep well at home on comfortable beds and mattresses by ArtMax and you'll never get in an unpleasant situation.

Print advertisement created by Sol Creative, Russia for ArtMax, within the category: House, Garden.

Caption

Sleep well at home

Advertising Agency: Sol Creative, Moscow, Russia
Creative Director: Dmitry Chigirin
Art Directors: Daria Barkalova, Dmitry Krasnov
Account director: Sergey Kovalev
Copywriter: Dmitry Chigirin
Illustrator: Andrey Gordeev
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damnson's picture

Like it a lot. Art is cool too.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

NY Belfry's picture

I'm not sure it's great that the product is blended in the art in the background as a subway spread.

NY Belfry
Activity Score 1045
Other at City College of Technology
Marcao's picture

I think the idea's completely off the mark. People sleep on the subway not because they didn't get a good night's sleep on a comfortable bed, but because they are bored or stayed up too late watching the latest dramas.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Shawali's picture

Great illustration. Bogus idea.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kuroro75's picture

I think we dont understand the idea without the body copy .

But great illustration

kuroro75
Activity Score 153
Copywriter |

In good ads we trust

Uduakabasi's picture

cool illustration.

Uduakabasi
Activity Score 106
Art Director at Cosse Limited, Nigeria. |

Uduaq

Eduardo Mergener's picture

Great art. I also enjoy how subtle it is. Awesome work.

Eduardo Mergener
Activity Score 132
Copywriter
kleenex's picture

The art is great.

kleenex
Activity Score 58797
Web Designer/Developer
Patrycja's picture

Lovely idea, remarkable art! Like it!

Patrycja
Activity Score 25
fei878's picture

great art

fei878
Activity Score 24
Art Director
baliais's picture

Art is great! Love it.

baliais
Activity Score 2618
Graphic Designer
bobodecamarao's picture

Adception.

bobodecamarao
Activity Score 46
Loud1's picture

I love the illustrators work, but the idea for the ad it terrible.

Loud1
Activity Score 35
Graphic Designer
retrica's picture

It's funny! But I can imagine some women do not like it. Not for women idea.

retrica
Activity Score 18
Haim Scott's picture

Love this one, definitely would work in Mexico too

Haim Scott
Activity Score 7
Copywriter at Archer Troy Publicity
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