Description
When your bed is uncomfortable, you do not get enough sleep and so you can fall asleep at wrong moment. Sleep well at home on comfortable beds and mattresses by ArtMax and you'll never get in an unpleasant situation.
Print advertisement created by Sol Creative, Russia for ArtMax, within the category: House, Garden.
Sleep well at home
Creative Director: Dmitry Chigirin
Art Directors: Daria Barkalova, Dmitry Krasnov
Account director: Sergey Kovalev
Copywriter: Dmitry Chigirin
Illustrator: Andrey Gordeev
I'm not sure it's great that the product is blended in the art in the background as a subway spread.
I think the idea's completely off the mark. People sleep on the subway not because they didn't get a good night's sleep on a comfortable bed, but because they are bored or stayed up too late watching the latest dramas.
Great illustration. Bogus idea.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I think we dont understand the idea without the body copy .
But great illustration
In good ads we trust
Great art. I also enjoy how subtle it is. Awesome work.
I love the illustrators work, but the idea for the ad it terrible.
It's funny! But I can imagine some women do not like it. Not for women idea.
Love this one, definitely would work in Mexico too
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