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lorem_ipsum's picture

the economist?

lorem_ipsum
Activity Score 196
Art Director
lsadunb's picture

Interesting.

lsadunb
Activity Score 571
Copywriter
Wordnerd's picture

the disorientist

Wordnerd
Activity Score 6692
Copywriter
capywriter's picture

an agency that goes forward by thinking in the past?

capywriter
Activity Score 5513
Copywriter at Freelance
teenie's picture

I smiled, even though I'm not 100% sure what it's for. Nice idea - hopefully the people it's aimed at will get it.

teenie
Activity Score 1894
Copywriter
benjaminbrown's picture

It's a bit half baked for an ad innit?

benjaminbrown
Activity Score 439
Creative Director
HugoBranca's picture

How hard is it to get? They go against the flow. Not very good though, and kind of an old idea.

HugoBranca
Activity Score 4
Art Director at Gyro International
Rog's picture

Thanks Hugo. I didn't get that.
Surely there's better ways to say it.
e.g. Don't play iconic global print ideas.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture

great idea.
should've come up with it a year ago and sell it to the economist.
or design it in a different way.
btw, anyone remember BBH's "when everyone ziggs, zagg" and their black sheep?

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

TRICKY's picture

very conceptual!:

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture

When everybody zigs, they zag.

ivan
Activity Score 12
Creative Director at Ads of the World
Rog's picture

But this is saying when everyone zigs, eveyone zags.
It's a cool 'conundrum' grpahic idea, but isn't clear.
Perhaps all the little arrowns AND the overall arrow heading
in one direction with one arrow going against the tide would be clearer.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rocketman's picture

the visual has a very powerful effect, no doubt.
the message is a little open though.
i guess if you know the product well, it makes sense.

rocketman
Activity Score 385
Creative Director at jwt / glue
DarkSide's picture

Why use "The Economist" layout?
If you don´t follow trends so should your art direction.

DarkSide
Activity Score 1066
Other
Rog's picture

Spot on, DS.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tantrik_indian's picture

It is meant for people who already know the agency? Others will wonder that the product / service is. There is no mention of it.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

bok's picture

this would make a great t-shirt design

bok
Activity Score 8
Art Director at AMP - Amon, Maneze & partners
super calibara's picture

They should redesign 8th floor like dogs infested with fleas.

super calibara
Activity Score 176
Ho Chi Minh City
supersupergirl's picture

i like it. i know what you mean by when the world zigs, zag... but this is more like dont go with the flow.. or swim upstream... nice..

supersupergirl
Activity Score 294
Copywriter at JWT
easy tiger's picture

this is lame.

for christ's sake what's everyone thinking ...

easy tiger
Activity Score 68
Better then yours ! |

eaaaaaaasy

Chris's picture

its like the bbh motto, "when the world zigs...zag"

Chris
Activity Score 1935
Art Director
pedro's picture

boa, dalborga.

pedro
Activity Score 14
Copywriter
usualspot's picture

the visual is strong, but it doesn't say much.

usualspot
Activity Score 154
financial services |

thought from the usualspot

slithers10's picture

S&D going against the grain

slithers10
Activity Score 112
Student |

dk

againstcurrent's picture

quite interesting.....

againstcurrent
Activity Score 13
Marketing Manager
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