Bench

Campaign
Agency Network: 
Published/Aired: 
January 2010
Arrels Foundation:  Bench

Description

Print advertisement created by Altraforma, Spain for Arrels Foundation, within the category: Public Interest, NGO.

Caption

For many people in Barcelona this is their home. Give Barcelona a roof. Arrels Foundation.

Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
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sold's picture
sold
Activity Score 3373
Copywriter
Bahamut's picture

Love it, clear and it works just fine...

Bahamut
Activity Score 105
México
badvertising's picture

I like it but this was done about 10 years ago by CPB.

badvertising
Activity Score 66
Copywriter at Y&R San Francisco
joelapompe's picture
joelapompe
Activity Score 4011
Roger Keynes's picture

Sorry guys.
Done before.
And done better.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

maxchionh's picture

to put simply. this is a simple idea. it doesn't take 2 geniuses to come up with the same exact idea like this. for those people who have never seen something like this before, and are asked to do an ad for homeless people, this idea would be one of the top 5 that they would come up with...

maxchionh
Activity Score 253
Graphic Designer
rolling.stone's picture

i fully agree with you, otherwise excellent idea

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

franktrana's picture

Like it, but too close.

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

indo's picture

Good!

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
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