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Panther

Campaign
Agency Network: 
Published/Aired: 
December 2009
ARPA:  Panther

Part of Collection

Description

Print advertisement created by DKP, Brazil for ARPA, within the category: Public Interest, NGO.

Caption

Their extinction is ours as well.

Advertising Agency: DKP, Brazil
Creative Directors: Daniel Kahan
Art Director: Daniel Kahan
Copywriter: Pedro Lazera
Photographer: Chico Barros
Retoucher: Daniel Xavier
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morse's picture

Hot. I don't want this panther to go extinct. Where is the jar?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kylechiu's picture

sorry, all i see is a naked woman.... if i don't see the title "panther"

Kylechiu
Activity Score 17
Art Director
amchamas's picture

these are disappointing

amchamas
Activity Score 92
Art Director
bad astronaut's picture

it's a little bit too glamorous for an empathetic topic. I could care less about the panthers because she's hot and the copy doesn't really make sense to me.

bad astronaut
Activity Score 544
pierrelastname's picture

BAD BAD BAD...

pierrelastname
Activity Score 2869
Copywriter
Jon-Paul Mountford's picture

part of the problem with these is they look very fashion....granted there's no clothes.
they are however populated with glamorous/beautiful people, in other words eye candy.
the realization of the artwork is very good indeed, the figures sit well within their backgrounds, so an ace job on making them look good.
But, I wouldn't see these and think - enviroment? take away the logo and I'm seeking the perfume/coffee/hair gel......other ambiguous product.

Being shallow, and just enjoying a good visual I'd still give them 8/10

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

CopyRight's picture

too good to be used for such a message

CopyRight
Activity Score 713
My Dad is an Ad Man's picture

she is hot

My Dad is an Ad Man
Activity Score 34
Editor
silvi's picture

Ok, you have beautiful models.
They only want to show naked people for some reason.
Brazil, don´t disappoint me.

silvi
Activity Score 4170
Copywriter
mark3r's picture

Objectively, this is a horrible Ad that will accomplish absolutely nothing on such an important subject. Yeah the chick is hot.. so? Dumb ass campaign. I'd like to see the real animals biting these peoples asses off.

<3

mark3r
Activity Score 1949
Art Director at Scout
opposite of u's picture

the ad is horrible, but the girl? woohoo, i wouldn't like her to extinct

opposite of u
Activity Score 301
copywriter
rolling.stone's picture

were this ad has not a girl, it would never get so many comment

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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