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Crocodile

Campaign
Agency Network: 
Published/Aired: 
December 2009
ARPA:  Crocodile

Description

Print advertisement created by DKP, Brazil for ARPA, within the category: Public Interest, NGO.

Caption

Their extinction is ours as well.

Advertising Agency: DKP, Brazil
Creative Directors: Daniel Kahan
Art Director: Daniel Kahan
Copywriter: Pedro Lazera
Photographer: Chico Barros
Retoucher: Daniel Xavier
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sold's picture

we are animals

sold
Activity Score 3379
Copywriter
The Lion's picture

I remembered the Cannes winning Wrangler campaign as well. Particularly these images:
http://adsoftheworld.com/media/print/wrangler_we_are_animals_1
http://adsoftheworld.com/media/print/wrangler_we_are_animals_6

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

pwucel's picture

Yeah Idea is nice... need to see more on main message ' wildlife extinction '

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
szkwadrat's picture

great art.

szkwadrat
Activity Score 210
Graphic Designer
CopyRight's picture

best one of the series

CopyRight
Activity Score 713
indo's picture

Like the execution

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
Kateter's picture

too fashion. you can't talk about extinction and make an ad look cool.

Kateter
Activity Score 2029
Copywriter
silvi's picture

Let´s see. Sorry but... no. Something in the water effect is wrong. Bad retouching. And idea is super basic.

silvi
Activity Score 4170
Copywriter
mark3r's picture

This is very poor for me. No impact at all, very weak execution. The headline screams for something more.

mark3r
Activity Score 1949
Art Director at Scout
satrianee's picture

Animal life is not less important than human life. Good message... And it's nice to see some dude flesh in an add for a change :) He looks soo natural.

satrianee
Activity Score 3748
monsieurange's picture

WTF with We are animals 2.0 JAJAJAJA

monsieurange
Activity Score 520
Creative Director
rolling.stone's picture

definitely better than others

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

archiwan's picture

could hardly get the message...can be better than using a male naked model to execute.

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
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