Wake up, 3

Agency Network: 
September 2008


Print advertisement created by BBDO, Saudi Arabia for Aroma Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director / Art director / Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman
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creativearmy's picture

I did't get what the ad is trying to say? Please someone explain to me.

Activity Score 24
WeirdDog's picture

Hey creativearmy, if you drink a cup of coffee you can stay awake. Then you will get it.
Nice concept. Well done Ahmad.

Activity Score 209
consolidated.db's picture

How can you not get this?

Activity Score 545
Copywriter at Ad Land
puducu2's picture

dont know but surely that looks like the shoop da woop character

Activity Score 14
STRTLRS's picture

They look like blow up dolls if you ask me.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

themark's picture

Doesn't matter what they look like as long as they make the point. And that is well made. Nice stuff.

How can u criticise without any reason. Try to understand work before you comment.

Activity Score 59
djakuza's picture

for me it's not cannes but it will win.

Activity Score 517
Art Director
Mukesh's picture

When you feel sleepy, you usually yawn. so it says, you'll stop yawning after a cup of coffee. Which i think every coffee does. nothing unique abt it.

Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

themark's picture

Look, these days you have product parity across products. So all printers print at x pages per minute. All noodles and great to taste. And all coffees keep u awake.

The differentiator is how you say it. The message. And this one gets my vote for being refreshing and interesting.

Activity Score 59
john ler's picture

" Creative Director / Art director / Copywriter: Ahmad Beck "

Isn't that a better way to demonstrate the power of coffee ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
SeanMartin's picture

The first two work because the cup and the base photo coincide rather nicely, but that third is way out of perspective and makes the cup look more like a ball gag.

I like the *concept*, but the execution is a little too uneven.

cooldepp's picture

thats a creative concept
good one

Activity Score 314
theanc's picture

A lot of things are being put in people's mouths on these days.


Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

berenice81's picture

Its obvius: if you don´t want to be aslepp. Drink that cofee.

It makes sleepiness disappear

Activity Score 136
Javier Ramírez's picture

Nice...where before a yawn, now a coffee = no more yawn.
But not to good for Cannes....i think

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Javier Ramírez's picture

Ahmad Beck is an agency by himself

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Favete's picture

The most expensive part of producing this ad was to pay Chuck Norris to pose... nice beard girl.

Activity Score 365
Consorcio Publicitario - Dir. Creativo |

Change it, change it now coz they will tomorrow.

dico's picture

nice idea!
i like it!!

Activity Score 332
Establecimiento Las Marias - Graphic designer |

shitix-'s picture

omg..this lady is hairy!

Activity Score 234
whitewhite's picture

i hate it when they make a campaign like this.They cud have made 15 more ads in this campaign with 15 more models. Just need to find out differnt positions to keep hands. Why cudnt they make it at different [places, say one in office, another on bed...

Activity Score 251
sanzjustin's picture

If anything,the presented ad is even providing that you drink the coffe, which is why the cup remains full on their mouth. Cups with contents in them are not drunken in that manner. The ad just presents that the aroma of coffe alone can relieve the sensations of being tired. Either they are trying to broadcast this particular brand of coffe as being strong and enduring, or presenting an anti coffe drinking ideal.

Activity Score 2
Florida International University, Macy's Aventura |

->-If one can only curve life like a soccer ball, then everything would be manipulated into perspection.-<-

trueblue's picture

I agree. coffe=yawn what sugets coffee will make you sleep

Activity Score 2453
Muh's picture


Activity Score 95
Art Director at art director |

Hibon's picture

..... I like this one, hope it sells!!!

Activity Score 3734

Simple ideas are the best !

mono's picture

nice idea for one single ad

Activity Score 29
Art Director
drbagre's picture

looks like an inflatable doll to me...'s probably just my problem.

Activity Score 22
Student |

no idea

JPG's picture

Wake up and smell the coffee!!!

Activity Score 2
Oscar Tango
Guest's picture

Account Manager on this one is Ziad Chehab, who also contributed to the copywriting.

mmonaa's picture

Account Manager on this one is Ziad Chehab, who also contributed to the copywriting.

Activity Score 2
Impact BBDO
baconfrank's picture


Activity Score 40
Graphic Designer
Guest's picture

it frankly looks ugly. It did not entice me at all to try aroma coffee.
Not well done, no big idea sorry ahmad

Guest's picture

wow, creative director, art director and copywriter is one person???? no wonder he is so confused

They say creativity with strategy is advertising, and creativity without strategy is just a nice picture.
This is just a picture collage that has no appeal at all. May the "genius" who did it needs to know more about advertising.

Issam Habib
Advertising consultant

Guest's picture

simply nothing in it refers to the goodness of aroma coffee.
not creative at all

Guest's picture

too scary...!!!
neither good for kids or weak hearted persons