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Milan Solanki's picture

why this scrap?

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Wordfruit's picture

I think some people think long copy doesn't work.

But that's not what the science says: people do read it if it's good.

I'm not sure this is good enough though.

Even if you get the copy amazing, you might want to figure out how to get the $8008 offer up front.

Wordfruit
Activity Score 1023
tirthomitro's picture

WHY WRITE LONG-COPY FOR THE SAKE OF WRITING LONG COPY??

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Milan Solanki's picture

exactly

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
kleenex's picture

too much copy.

kleenex
Activity Score 58793
Web Designer/Developer
mockingbird's picture

good copy. i think this has won at the D&AD. not saying that its good because it won an award, but i think this is nicely written.

mockingbird
Activity Score 238
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