Description
Print advertisement created by Y&R, Australia for Arnott's, within the category: Confectionery, Snacks.
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Apr 18, 2012 - 6:31Wordfruit
I think some people think long copy doesn't work.
But that's not what the science says: people do read it if it's good.
I'm not sure this is good enough though.
Even if you get the copy amazing, you might want to figure out how to get the $8008 offer up front.
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Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Apr 18, 2012 - 7:58tirthomitro
WHY WRITE LONG-COPY FOR THE SAKE OF WRITING LONG COPY??
Creative Director at Grey Global, India |
they showed me a picture & i laughed
dignity has never been photographed
Apr 18, 2012 - 15:47mockingbird
good copy. i think this has won at the D&AD. not saying that its good because it won an award, but i think this is nicely written.
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