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Ugly Parents, Beautiful Kids, 3

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Publicis, Brazil for Arno, within the category: Electronics, Technology.

Caption

Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
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andylefty's picture

Lol okay I like it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Peter Frank's picture

funny

Peter Frank
Activity Score 532
Viranica's picture

love it :) witty and smart

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
Andrej Troha's picture

Yes!

Andrej Troha
Activity Score 613
Mammoths-Not-Dead's picture

nice, but a bit wicked, no?

Mammoths-Not-Dead
Activity Score 414
RichardCl's picture

I don't think the parents are ugly enough to carry the concept.

And the concept:

If you grab two crap things from your kitchen cupboard and mix them, that's not going to produce something good. Is it?

Is the concept based on a truth? Something someone who likes to cook recognizes?

And what strength in the product is this ad showing?

RichardCl
Activity Score 121
kleenex's picture

not a bad idea.

kleenex
Activity Score 52674
Web Designer/Developer
shiguefuzi's picture

Sort of done before by almap for Father's Day, by Boticário.

http://www.putasacada.com.br/page/3/

shiguefuzi
Activity Score 16
Copywriter at onewg |

shiguefuzi

imagineit's picture

This is cool :)

imagineit
Activity Score 550
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