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Rog's picture

Classy thinking, despite first appearances!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

jungleraven's picture

kool!
but ths concept wud go better with some sort of welding
device or service...whereas ths product shines th "surface"...
well,just a thot.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

raju_dus1's picture

again, sex works in advertising.. but the way they using!! its nice.. good concept.. like the ad..

raju_dus1
Activity Score 11
Art Director
Yokel's picture

Bit small for anal beads ... How'd she hurt herself?

Yokel
Activity Score 604
Art Director
thirty6chambers's picture

the pole.

thirty6chambers
Activity Score 1464
Art Director
Yokel's picture

aha! still, one could polish ... yes, well.

Yokel
Activity Score 604
Art Director
ixblitzxi's picture

I got the reference right away, but could someone please explain how a shiny and clean pole caused her to hurt herself? It doesn't imply slippery...

ixblitzxi
Activity Score 17
Other
Boony wants a beer's picture

s

Boony wants a beer
Activity Score 380
Art Director
Tron's picture

they're all pole dancers:-)

Think its a little vague. The one with the broken leg shows a pole, that helps, shoulda given more clues on the other 2.

Tron
Activity Score 174
Art Director
Chris's picture

im thinking it would have been a little bettr if they were in the hospital waiting room, but its still a good ad.

Chris
Activity Score 1935
Art Director
Slashh's picture

She’s a pole dancer? That’s one hell of a leap based on the information given. (A leap with a HIGH degree of difficulty.) I certainly don’t believe in beating the consumer over the head but this is a bit too vague. How do we know she’s a pole dancer? Her clothes? Pole dancers don’t wear all that jewelry. She could just as easily be a street walker or dominatrix. If she’s a pole dancer why not shoot her in that environment (in a club) with a pole in the shot? That would not have taken anything away from the concept. But it would have made the leap quicker and clearer. By the way, are women or men the target for a brass/jewelry cleaner? I would have thought women. Great thinking, but help me out and at least push me in the right direction so I can complete the circle quicker.

Slashh
Activity Score 294
Copywriter
ivan's picture

C'mon! It's obvious she is in the adult entertainment business. Sex worker or pole dancer. Shiny metal - instant association to poles. I think this is cultural. If you never been to such a bar and haven't seen it on tv, you would not make the connection.

Oh, and the target of the ad is the jury. Let's not kid ourselves. :)

ivan
Creative Director at Ads of the World
Desi's picture

Slashh, you are a star. Arn't you sick of all these lazy creatives who can't think anything beyond sex and only they understand what they have done. Where is the USP, i also doubt that Brasso would commission this kind of work. Obviously awards was on the mind as you see 4 Creative Directors on one job. Having been a CD myself this simply is not true. When you fill in the timesheet the client only pays for the assigned team and never for 4 Creative Directors. Who are we trying to fool? They mean to say 4 CDs actually approved this job?

Desi
Activity Score 1042
dragon's picture

Desi. but just remember (if you really was DC before) the people involve in the process
also got the credit.Sometime is just that, or the only reason to be there sometimes is just a protocol. Dont you think?

dragon
Activity Score 113
Copywriter
A. J. SMITH's picture

Damn its her right arm too.

I hope she's left handed, otherwise her trade mighty slow down for a while.

A. J. SMITH
Activity Score 2822
iwaseem's picture

guys
could you explain, because i didn;t get it yet

iwaseem
Activity Score 28
Graphic Designer
A. J. SMITH's picture

She's a pole dancer, and because the poles have been polished up so well, with Brasso, she has fallen off and injured herself.

Thats what I got from it anyway.

BUGGERS

A. J. SMITH
Activity Score 2822
ivan's picture

Yes. She needs to have a good grip on that pole. ;)

ivan
Creative Director at Ads of the World
A. J. SMITH's picture

Ha!

you know it.

;-O

BUGGERS

A. J. SMITH
Activity Score 2822
tutsi kimiyancek's picture

can i get the number of this lady? i like she :)

tutsi kimiyancek
Activity Score 6
Publicis Yorum / Turkey
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