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Marriage proposal

Campaign
Agency Network: 
Published/Aired: 
April 2014
Ariston:  Marriage proposal

Description

Print advertisement created by BBDO, Italy for Ariston, within the category: Electronics, Technology.

Caption

Find your perfect temperature.

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Director: Emanuele Viora
Art Director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Account Director: Cristina Pontello
Account Executive: Camilla Canaparo
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kleenex's picture

Three busts...

kleenex
Activity Score 58667
Web Designer/Developer
NY Belfry's picture

I'm not getting the connection between the story and the house appliance itself. It uses hot and cold as both an emotional implication and in a literal sense. To me, it doesn't work.

NY Belfry
Activity Score 1045
Other at City College of Technology
Marcao's picture

Same thoughts here. There's just nothing clever in this.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
joelapompe's picture
joelapompe
Activity Score 3925
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