Wine

Campaign
Agency Network: 
Published/Aired: 
February 2011
Ariel:  Wine

Description

Photography: Tomek Albin / Shootme.pl

Print advertisement created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Caption

The expert stain remover

Advertising Agency: Saatchi & Saatchi, Poland
Creative director: Sion Scott-Wilson
Senior Art Director: Grzegorz Ścieszka
Art Director: Grzegorz Ścieszka
Copywriters: Marcin Bondar, Marcin Bondar
Art Buyer: Jakub Winiarski
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Highest Rated

Adaddicted's picture

Repetition

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Adaddicted's picture

Repetition

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Billoughsby's picture

My first guess was that they didn't want to or couldn't afford to go the CGI route to suggest break-up of stains at a molecular level, so they did this. But then I noticed here, and from checks elsewhere on the web, that there is a small icon for the break-up of stains (?¿?) on the bottom of their recent packaging that uses this same jagged digital style. I think they did try to make this part of the brand and packaging first, and then let their ads reflect that. Which makes a kind of sense, even if the essential style is lazy.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Reality Check's picture

@ Billoughsby,

Spot on critique.

Reality Check
Activity Score 2545
luispiter's picture

its the same

luispiter
Activity Score 2756
comunication
jayaraj's picture

cliched

jayaraj
Activity Score 27
Art Director at WOC |

K Jayaraj

http://woc.in/

soryana's picture

I agree with (thedesignaddict), may be it would be good for clothes, because it looks like Tissue cloth

soryana
Activity Score 155
Administrative |

yes

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