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Wine

Campaign
Agency Network: 
Published/Aired: 
February 2011
Ariel:  Wine

Description

Photography: Tomek Albin / Shootme.pl

Print advertisement created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Caption

The expert stain remover

Advertising Agency: Saatchi & Saatchi, Poland
Creative director: Sion Scott-Wilson
Senior Art Director: Grzegorz Ścieszka
Art Director: Grzegorz Ścieszka
Copywriters: Marcin Bondar, Marcin Bondar
Art Buyer: Jakub Winiarski
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Highest Rated

Adaddicted's picture

Repetition

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Adaddicted's picture

Repetition

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thedesignaddict's picture

Why make it look digital? That's totally irrelevant to the product and the medium.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Billoughsby's picture

My first guess was that they didn't want to or couldn't afford to go the CGI route to suggest break-up of stains at a molecular level, so they did this. But then I noticed here, and from checks elsewhere on the web, that there is a small icon for the break-up of stains (?¿?) on the bottom of their recent packaging that uses this same jagged digital style. I think they did try to make this part of the brand and packaging first, and then let their ads reflect that. Which makes a kind of sense, even if the essential style is lazy.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Reality Check's picture

@ Billoughsby,

Spot on critique.

Reality Check
Activity Score 2549
luispiter's picture

its the same

luispiter
Activity Score 2756
comunication
jayaraj's picture

cliched

jayaraj
Activity Score 27
Art Director at WOC |

K Jayaraj

http://woc.in/

soryana's picture

I agree with (thedesignaddict), may be it would be good for clothes, because it looks like Tissue cloth

soryana
Activity Score 155
Administrative |

yes

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