Wine

Campaign
Agency Network: 
Published/Aired: 
March 2008
Ariel:  Wine

Description

Print advertisement created by Saatchi & Saatchi, India for Ariel, within the category: House, Garden.

Caption

No stains. No stories.

Advertising Agency: Saatchi & Saatchi Mumbai, India
Executive Creative Directors: Ramesh Ramanathan, Andy Greenaway, Joel Clement
Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Photographer: Raju Shukla
Copywriter: Amit Acharekar
Agency Producer: Prabhakar Bolar
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Highest Rated

achilles's picture

first and second ads are ok...without the hidden visuals, and totally perplexing with them. wasted effort in my opinion

achilles
Activity Score 43
FlyingDogs's picture

These might pick up a few metals.

FlyingDogs
Activity Score 968
Copywriter
achilles's picture

wouldn't these have been better without the hidden images? i liked them more before i zoomed in.

achilles
Activity Score 43
vidya.shankaran's picture

hidden images are what that add flavor to this ad campaign... !! Love them all

vidya.shankaran
Activity Score 724
amirariely's picture

i think this is a bad campaign. it only works in the first ad. thats the only story i would like to hide. also, you have to work so hard to see the visual.

amirariely
Activity Score 11
acw-grey Israel
Enas's picture

exactly give us more stories need to be hidden ;P...why all for men clothes ??

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

mrtalented's picture

this one the drawing is too obvious

mrtalented
Activity Score 2171
Creative Director
natesanmohan's picture

Nice art direction, I like the concept.

http://natesanmohan.blogspot.com/

natesanmohan
Activity Score 25
Creative Director at VPS Healthcare |

Natesan Mohan

doworkson's picture

art direction is cool and all, but "no stain. no story." ???? what does that even mean? most stories behind stains have to do with condiments or clumsy hands not ninjas.

doworkson
Activity Score 242
Copywriter
achilles's picture

first and second ads are ok...without the hidden visuals, and totally perplexing with them. wasted effort in my opinion

achilles
Activity Score 43
All ears's picture

I like the lipstick one, they should have kept the same theme going, maybe a kids hand print from paint. The human touch works better with the line.

All ears
Activity Score 233
Copywriter, London
360 grados's picture

el arte y la idea está muy bacana

360 grados
Activity Score 305
Graphic Designer
andylefty's picture

like it.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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