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Torture, 1

Campaign
Agency Network: 
Published/Aired: 
October 2008
Ariel:  Torture, 1

Description

Print advertisement created by Saatchi & Saatchi, India for Ariel, within the category: House, Garden.

Caption

Stop being cruel to your clothes.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav
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Highest Rated

Guest's picture

Reminds me too much of the "Stop toast brutality" ads that were published here not so long ago. Except they were better

Guest
Tchabana's picture

wow!! good ad but for India is too late!!
People do this, in India, for living!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

AXAY555's picture

ya ur right coz even i had got this idea long time back for washing powder.

"whatever i speak there is an echo that follows"

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

ya ur right coz even i had got this idea long time back for washing powder.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
hnavas's picture

jajajja... it's great!!! good insight, excellent execution!!!

hnavas
Activity Score 47
Art Director at Navas & Partners
Gualcor's picture

torture the dirtyness!!!!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

nomanjin's picture

This one is good, clear message

nomanjin
Activity Score 25
Creative Director at Palmolive Soap new variant launch
Guest's picture

nice execution. atul

Guest
Guest's picture

Very good campaign. Very clear. Great Photography.

Guest
Guest's picture

is this torture setting so common in India that it can even be used for advertising? nice...

Guest
joelapompe's picture

looks like another amnesty scam ad for festival... but it's not Amnesty, and it won't succeed in festivals
http://www.joelapompe.net

joelapompe
Activity Score 4001
AXAY555's picture

no buddy this ad isn't amnesty scam ad.. this will b understood well by indians, in india people who don't have washing machines use a small bat like wood to beat d clothes for cleaning deep stains.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

you know damn well the laundry-wallahs can't read anyway

Guest
Guest's picture

Reminds me too much of the "Stop toast brutality" ads that were published here not so long ago. Except they were better

Guest
Guest's picture

Nevertheless, nice art direction

Guest
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