Sparkle, 3

Campaign
Agency Network: 
Published/Aired: 
April 2007
Ariel:  Sparkle, 3

Description

Print advertisement created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Directors: Matt Smith
Creative Director: Max Olech
Creative Team: Matt Smith
CEO: Marek Zoledziowski
Regional Account Director: Stephane Wahlen
Account Director: Alexandra Koppa
Account Supervisors: Sylwia Jedynska, Kamila Gorska
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Rog's picture

Nice. Just nice.
Shouldn't this be the slick car salesman?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

liar's picture

Ariel better be a detergent. If it is, this is still so weak.

liar
Activity Score 384
Other
puppiepoppy's picture

BEFORE: A diamond studded denture. AFTER: Diamond drop onto shoulder.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

picturejockey's picture

The designer sat on his machine and came up with a brilliant idea
"Hey look,I have created a sparkly, we can put in on his teeth and sell it to a toothpaste or put it on his shirt and sell it to a detergent."

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

forpointsize's picture

before closeup after aril..... thuuuuuuuuuuuuuuuuuuuuu..
rubbish....
boring artdirection, brainless idea

forpointsize
Activity Score 65
Art Director
frog's picture

The shirt doesn't look any more cleaner in the 'after' frame. Idiotic sparkle.

frog
Activity Score 50
Other
me thinks's picture

This is going nowhere.

me thinks
Activity Score 722
Copywriter
strongbone's picture

i luv idea simple like tis. cool.

strongbone
Activity Score 107
Art Director at ScamAd
Chris's picture

Can someone please explain me why they used an asian looking dude as talent in poland?

Chris
Activity Score 1935
Art Director
oshe's picture

nooo

··o.s.h.e··

oshe
Activity Score 850
Copywriter |

oshe.pb@hotmail.com

ziadhdn's picture

Not that wawwwww, normal campaign, and the concept is not serving the product well..

ziad hamdan

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

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