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Shortcake

Campaign
Agency Network: 
Published/Aired: 
January 2009
Ariel:  Shortcake

Description

Print advertisement created by Saatchi & Saatchi, Argentina for Ariel, within the category: House, Garden.

Advertising Agency: Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin, Maxi Itzcoff


Creative Directors: Mercedes Tiagonce, Mariela Simirgiotis


Art Director: Celeste Dalairac


Copywriter: Juan Rezzonico


Retouch: Pablo Romanos


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Highest Rated

Guest's picture

mmmmmm

Guest
Dale's picture

I thought removing cake from short would be the low point until I saw the other two executions. This campaign needs to be revisited.

By revisited I mean binned. The idea of showing a cleaning product removing grime/dirt/stains/food bits from an execution has been done, and more importantly, done better. I'm certainly not saying that it can't be done in a clever new way but I am saying that this isn't that clever new way.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

these only work in english...how they ran in Argentina? it is ok to make scam ads, but you need to be a little more convincent...

Guest
Guest's picture

Forced ?....the idea is not "clear".

Guest
alvinpck's picture

Where is the other half of the shortS.

alvinpck
Activity Score 1463
Art Director
Guest's picture

good one. i dont't know why people don't like it. good job

Guest
Guest's picture

Shortorta?

Guest
thefakehuman's picture

Superbly done... very well thought and executed...!

thefakehuman
Activity Score 410

- Life Feeds on Life -

CurryJ's picture

Ok. Removes cake from the shorts...basically talking about eliminating stains. Not bad. The copy doesn't convey it well enough though.

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

mmmmmm

Guest
Guest's picture

This is the only one that kind of makes sense. There is a cake called Shortcake and the detergent can remove Cake for Shorts. Not good but at least it makes sense. The other two don't even do that (to the best of my knowledge there is no dressing called Ing or Brandy called Ndy). This should have been a one shot.

Guest
Guest's picture

Superbly done? These are poor, and the line doesn't even make sense in the other executions. What the hell is an ing or a ndy? Even the line that kinda works reads really poorly in English, let alone any other language. It sounds like a line that's been translated from another language. As a writer, these insult me.

Guest
gon_enelcamino's picture

I love this agency, but I hate this campaign

gon_enelcamino
Activity Score 838
Underground
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