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Rooster

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Published/Aired: 
February 2007
Ariel Print Ad -  Rooster

Description

Print advertisement created by Saatchi & Saatchi, Netherlands for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Netherlands
Creative Director: Magnus Olsson
Junior Copywriter: Dennis Hendriks
Junior Art Director: Kristel IJdema
Planners: Tanya Jaspers, Mark Brounen
Illustrator: Jasper Schreurs (Roughmen)
Retouching: Tim Bishop
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Highest Rated

Rog's picture

One of those cool ideas you haven't SEEN before
but you feel has probably been DONE before.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

sloppy4's picture

cocka-doodle-suck.

actually i like it. i just wanted to write cocka-doodle-suck.

sloppy4
Activity Score 1492
ivan's picture

Hey sburns4, you realize you're borderline messing with the new moderation policies.

Ok, there is a grace period... ;)

ivan
Creative Director at Ads of the World
instinctive traveller's picture

wonderful. you're doing it at last. it'll put the lid on self important, juvenile comments i suppose. http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
sloppy4's picture

cocka-doodle-apologies.

i don't want to infringe on the new moderation policies.

sloppy4
Activity Score 1492
ivan's picture

No harm done. Just want to spread the news. Thanks for the understanding!

ivan
Creative Director at Ads of the World
drizae's picture

Seems a bit first thought? And who leaves their washing out at night?

drizae
Activity Score 503
Copywriter |

Fail Harder.

mariayya's picture

Saatchi making me smile again. Lovely, Thank you !

mariayya
Activity Score 150
Copywriter
ellehcimeo's picture

wasn't something like this done for whitening toothpaste.

ellehcimeo
Activity Score 3376
Art Director
Javi Ending's picture

They both deal with the whiteness so many will seem alike. Alrighty!!

Javi Ending
Activity Score 130
Copywriter
Dick Huges's picture

According to the new policies: I really dislike this ad. I think is immature and must have been done by 2 trainees.

Actually I think if I simply wrote: crap. It would be less harmfull to the creative's ego. But i do understand your point with the policies Ivan.

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

i've just seen so many ads about whitening products that are exactly the same. the object has become so white people mistake it for the moon, or the sun, or can read by it, or use it in place of a flashlight etc. i'm bored of them. it doesn't mean it's not a good way to show the whitening power of the product, i'm just to my saturation point where this kind of execution is concerned.

ellehcimeo
Activity Score 3376
Art Director
Dick Huges's picture

Elleh, how many internets would you give to this ad?

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

i suggest 6 internets. but i will concede to your final judging of course.

ellehcimeo
Activity Score 3376
Art Director
kre8's picture

i think this is cool.
makes you think for a second, but not too long...just the right amount of intrigue.
good stuff.

kre8
Activity Score 989
Copywriter
Rog's picture

One of those cool ideas you haven't SEEN before
but you feel has probably been DONE before.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

MissOnyl's picture

hahaha that's rather funny :D COCKLE-DOODLE-DOOOOO!!!~

MissOnyl
Activity Score 40
Graphic Designer
Rog's picture

Enough with the cock-a-doodle-doo-doo.
I want that brief cracked by 5!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

amit parekh's picture

same things done number of times before

amit parekh
Activity Score 283
Art Director
chinaski's picture

this idea is expended to death. a new approach please.

chinaski
Activity Score 951
Copywriter
chintan ruparel's picture

wow...i like this a lot

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Have Heart's picture

There are similar ads, nonetheless I like this twist.

Have Heart
Activity Score 922
Art Director
ramen's picture

since the clothes are white, and it's night, ought to be wolves howling at them...

ramen
Activity Score 60
Copywriter
PaulyG_fill in the blank's picture

ha, that was going to be my exact comment. Wolves might actually make this a good ad. After all, Roosters crow at the sun, not the moon.

PaulyG_fill in ...
Activity Score 1148
Copywriter
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