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Rainforest

Campaign
Agency Network: 
Published/Aired: 
December 2008
Ariel:  Rainforest

Description

Print advertisement created by Saatchi & Saatchi, United Kingdom for Ariel, within the category: House, Garden.

Caption

The hotter you wash the faster it fades.

Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Howard Fretton
Copywriters / Art Directors: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy
Executive Creative Directors: Paul Silburn, Kate Stanners
Retouchers: Firstbase
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Highest Rated

Guest commenter's picture

okay, so this is awesome and haters are not.

Guest commenter
whitewhite's picture

This is how it fades? thats all; saatchi cud do to show a fading rainforest? cummon man...

whitewhite
Activity Score 251
Copywriter
Guest commenter's picture

Ok, so they're explaining what's happening in the advert through the line.

Guest commenter
Guest commenter's picture

okay, so this is awesome and haters are not.

Guest commenter
sneakyhands's picture

i just don't believe this campaign's message that keeping my laundry cool will save the world. plus, the rainforest disappears because of lumber harvesting. way to print this on paper that probably came from the rainforest.

sneakyhands
Activity Score 1857
Copywriter
Blair Semenoff's picture

It saves on your electricity bill that's about it!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
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