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Namaste

Agency Network: 
Published/Aired: 
December 2008
Ariel:  Namaste
Ariel Print Ad -  Namaste

Description

Print advertisement created by Saatchi & Saatchi, India for Ariel, within the category: House, Garden.

Caption

Stubborn stains?

Advertising Agency: Saatchi & Saatchi, India
Creative Directors: Suhas Parab, shormistha mukherjee
Art Director: Avinash Parab
Copywriter: Ira Gupta
Photographer: Amol Jadhav
Other additional credits: Chandrashekhar Shete
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Highest Rated

jai hind's picture

shahidali, this is very indian woman man

iss tarah ki larkiyaan hoti hain hamari dilli mai, don't worry man, the ad is super cool

jai hind
Activity Score 356
Art Director |

jai hind
art director

Roshan Quintus's picture

Ha ha ha
fortunately stain is close to 'Namaste' position. it would have been a bad seen if it was somewhere else.

Stubborn

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

jai hind's picture

well said rohan

jai hind
Activity Score 356
Art Director |

jai hind
art director

KbxAds's picture

so is this like a cannes shortlist/winner or something, coz this whole week Ivan's been putting up the Cannes ads

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

ivan's picture

No, this isn't. If it's Cannes it will be marked in the tags below the title.

ivan
Creative Director at Ads of the World
Guest's picture

what if her left breast's been cut off (breast cancer) & she's trying to cover her non-existent tit?

Guest
tirthomitro's picture

hey guest, left your brins behind or r u born with an abominable sense of humor??
this stuff rocks...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

i think it's super & subtle

Guest
shahidali's picture

the namaste is very much subcontinental, but i don't find the choice of model to be such. she doesn't look like a very oriental face. not a good choice.
idea is good! like it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

jai hind's picture

shahidali, this is very indian woman man

iss tarah ki larkiyaan hoti hain hamari dilli mai, don't worry man, the ad is super cool

jai hind
Activity Score 356
Art Director |

jai hind
art director

shahidali's picture

'is tarah ki ladkia' hoti hai tumhari dilli mein, lekin woh saari nahin pahenti hai.
she looks a bit skinni and too much 'today' kind who usually don't carry a saari.
if you wanna make the lady look indian, make her an indian. i know changes are coming in dressup and complexiion, but the portrait of an indian woman hasn't changed much. u say namaste and you show a girl with a saari and show a ramp girl wearing it, doesn't go bro.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

I agree with you shahidali, this girl is not like the common indian girl.

Guest
Guest's picture

please, explain me this ads

Guest
just write's picture

this is good... fuuny... i like it..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

How brilliant!

Guest
Guest's picture

anyone explain this ad pls? Thx

Guest
Wordnerd's picture

she is covering a stain with her hands

Wordnerd
Activity Score 6692
Copywriter
alexander_bickov's picture

Bright idea

alexander_bickov
Activity Score 3281
juii's picture

it really funny. nice idea

juii
Activity Score 79
Guest's picture

can anyone explain this please? either something wrong with my screen or my brain...

Guest
john ler's picture

Good one
Cheers

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

To those that don't understand - and this is obviously a South Asian target (I'm Canadian and still get it).

Standard position of the hands is in the centre. She is embarrassed about having a stain on her right chest, and so moved her hands accordingly. We know where her hands _should_ be, so she moves them for a reason. Very subtle, but very clever.

Guest
Guest's picture

Great ad guys!

Guest
Guest's picture

& wonder y would those from subcontinent (if they r the ones asking) dont get it? There must be a reason why her hand position is not in center + the tag line....now u get it!

Guest
Guest's picture

nice ad, very subtle and creative

Guest
Guest's picture

subtle dosen't make sales

Guest
saumya's picture

i remove the ariel logo and plant 'surf', 'nirma', 'ok' it still works.
sad how advertising has only become a playful arena of clever ideas. branding and brand image be damned.

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

AXAY555's picture

but surf, nirma, or ok won't do this...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

but surf, nirma, or ok won't do this...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

Its an amazing concept.. Great Ad.. Thanks Ivan for posting this

Guest
vipin's picture

Stupid, hateful, disgusting, sick, so sick, makes people vomit

vipin
Activity Score 148
Other at Advertising |

Vipin

Bob08's picture

Really nice.
But pay attention, the copy says "stubborn stain", so it means the stain is stubborn and difficult to clean so finally or the lady have not used Ariel demonstrating to be a stupid girl who put on a dress still dirty or she used Ariel, which is the most aggressive cleaning system, but without success.

Bob08
Activity Score 749
Guest's picture

@ Guest | Tue, 2009-07-07 10:10

Correct me if I'm wrong...but she's hiding the stain on the left breast?

So the joke is, like, she can't greet with the usual "Namaste" (where her hands should be in the middle of her chest)
Cos she's too preoccupied hiding the stain on the left side of her breast.

-shade-

Guest
Guest's picture

hai.. can you any say this namaste positioning girl's name..!?

Guest
Guest's picture

can any one say this ad girl's name .plz.!

Guest
Guest's picture

The funny thing in this ad is she has moved her hand postion from traditional Namste to hide the Stain

Guest
Muneer Bhatti's picture

hahaha briallant mmmmmmuah

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

mimosainsiva@gmail.com's picture

not good.. namaste position is wrong first, then for what this namaste.?
what brilliant in it? what funny in it?
its a just post a picture on the surface.. and wrote-' Stubborn stains'
this ad have no soul..

mimosainsiva@gm...
Activity Score 77
Verve Design shop
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