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Magnets

Agency Network: 
Published/Aired: 
March 2010
Ariel:  Magnets
Ariel Print Ad -  Magnets

Description

Print advertisement created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Caption

Ariel for low temperatures

Advertising Agency: Saatchi & Saatchi Warszawa, Poland
Creative Directors: Sion Scott-Wilson, Max Olech
Art Director: Grzegorz Ścieszka
Copywriter: Kamilla Komaiszko
Photographer: Tomek Albin
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Dadaism's picture

Haha!!!!

What's with the stitch at the bottom?

Dadaism
Activity Score 161
Darling Design
Adaddicted's picture

Its..a.......boy,.............no..........its..a......girl.........oh no, its not that ultrasound ;-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

shrix59's picture

i like the funny idea, but is that will drive me to buy it?!

shrix59
Activity Score 6
Creative Director
pulchinela's picture

gooood, I'll buy it!

pulchinela
Activity Score 1175
Appolonia's picture

i also dont get the stitch at the bottom !!!!!!

Appolonia
Activity Score 298
Copywriter at memark branding agency
Adaddicted's picture

infact I like only that gimmick in this ad ;-)

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

tamer samy's picture

i think magnets sticks on the Ref. because it is made of Iron not because it is cold !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

netei's picture

the stitch at the bottom: i guess its just a style element (cloth, garment) to tie in the ariel logo/type like a cloth-tag slighty noisy together with the washing machine above
idea: nice... but how does a washing machine make a better fridge and what has this do with clean clothes? ....ah... :D :X :S !? still fun idea.

netei
Activity Score 215
corporal_hicks's picture

This is good! Made me laugh!!
Like the idea.
The magnet girl looks like "Janine" from Pirates:)))

corporal_hicks
Activity Score 365
Art Director
Tripioso's picture

The stitch is for the cloth tag with the logo. Seems they wanted to rienforce the relation bewteen Ariel and the clothes.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Molecule's picture

cute, but ugly.

Molecule
Activity Score 435
Copywriter
Prime83's picture

I like it, a lot.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Roshan Quintus's picture

impeccably decorated. like it and we get the idea.target market might get as well :-)

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Dzsoi's picture

Maybe not an easy one, but I like it.

Dzsoi
Activity Score 8611
Copywriter
smartbox's picture

Smart idea! but I don't like the photo

smartbox
Activity Score 177
imagineit's picture

I don't get the whole magnet thing - I know they're usually stuck on the fridge but it's def coz it's magnetic, not because it's cold. Oh well - whatever floats everyone's boat, I don't get the link.

imagineit
Activity Score 550
tytpol's picture

Fine idea. Bad execution. I think.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

priyanthavij's picture

Yes tytpol, Very bad execution.

priyanthavij
Activity Score 66
Lowe LDB
dthlb72's picture

not very good, look like too forced in- picture looks practical & logical, but the act seems abnormal.... nobody would want to stick fancy magnets on a wm let alone without any notes or whatever the reason of putting up a magnet is for.
if its to show coolness inside, it doesn't meant by using fridge magnets...

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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