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Labels, Yugoslavia

Campaign
Agency Network: 
Published/Aired: 
March 2010
Ariel:  Labels, Yugoslavia

Description

Print advertisement created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Caption

Clean like new

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz
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MindDrift's picture

Love them. Cannes :)

MindDrift
Activity Score 1166
Graphic Designer
mikeelrapido's picture

Txt is a little bit small and not many people will catch it, but idea is very good.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Andrej's picture

Brilliant!!! And not just because I was born in Yugoslavia :P

Andrej
Activity Score 656
Copywriter
Guest's picture

Surely this would have been better if it had been old brand labels that no longer exist? Fashion items from the audiences youth? or iconic fashion items from previous decades maybe?

Guest
Checho's picture

China, North Korea, Cuba... are they dirty? Ariel doesn´t clean there?? or I am missing something here??

Checho
Activity Score 321
Guest's picture

it's all about history, the clothes are super old( as you can see from the design) and its clearly made in the soviet union( which doesnt exist for 20 years. I think its more for Europe were people actually know this stuff

Guest
Corbeen's picture

China North Korea and Cuba are existing countries. Those countries here they do not exist 20 years witch means the sweater is more than 20 years.
If u don't know history try with fashion, this sweater is quite old fashion. If that also doesent work , than its not for u.

Corbeen
Activity Score 1095
Gjeli's picture

@Spider, you are wrong. Try to think out of the box. This ad is just nice and simple, a smart one!

Gjeli
Activity Score 105
Art Director
Checho's picture

think outside? well the red spot played by old communist countries is something done for the same products years ago. At that time, it wasn't great. It was just nice. If this series of ads play more then this, please help me open my mind.

Checho
Activity Score 321
Guest's picture
Guest
Galo's picture

Great set!!! Congrats!

Galo
Activity Score 446
Copywriter
jamesrothenburg's picture

Didn't get it til I saw the USSR one, guess I'm not up on my European politics as I should be.

jamesrothenburg
Activity Score 554
Art Director
Guest's picture

Nice idea, to bad it has being done also for tide and ACE. Same client.

Guest
Guest's picture

It's hard to get a clue if you're not from Eastern Europe. 30 years ago there were almost no brands except the local ones or fakes, so it's ok about not showing any in this case. All the arguments about 'dirty China' or 'Cuba' sound a bit silly, sorry guys.

Guest
velle's picture

thanks for the explanation - ive been scratching my head...

velle
Activity Score 1550
Copywriter
miko1aj's picture

Bardzo fajna kampania.

miko1aj
Activity Score 3086
tongtong li's picture

stupid

tongtong li
Activity Score 26
gbl's picture

love it!!!!

gbl
Activity Score 451
Copy
Guest's picture

exactly stpuid. are there anyone who seen place of production on label instead of brand name? its too too forced.

Guest
Blashyrkh's picture

Yah, Poland does it.

Blashyrkh
Activity Score 32890
Art Director
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