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Fried eggs

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Saatchi & Saatchi, Argentina for Ariel, within the category: House, Garden.

Caption

2 tablets after every meal

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Mariela Simirgiotis, Mercedes Tiagonce
Art Director: Mercedes Tiagonce
Copywriter: Mariela Simirgiotis
Agency Producers: Adrián Aspani, Luli Dragan
Digital Retouching: Pablo Romanos
Photographers: Martin Sigal, Daniel Ackerman
Global Account Director: Cris Foster
Account Director: Andrea Diquez
Account: Sonia Panjnani
Advertiser's Supervisor: Danielle Bibas
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Yokel's picture

How many people worked on this campaign?!

Yokel
Activity Score 604
Art Director
ellehcimeo's picture

i did too. they forgot to mention me. and you. and the cleaning staff.

and i have a better idea: don't eat crap food like that and you won't have to take the tablets after every meal! imagine a life without having to take Ariel after every meal! oh the freedom.

ellehcimeo
Activity Score 3376
Art Director
kre8's picture

ariel tablets wash clothes.

kre8
Activity Score 989
Copywriter
ellehcimeo's picture

I got it a little further down the page. thanks all the same!

ellehcimeo
Activity Score 3376
Art Director
kre8's picture

i actually look at this dish and think...nice meal.
i have issues, i know.

kre8
Activity Score 989
Copywriter
slim's picture

I'd be more concerned about the wheatgrass, if I were you.

slim
Activity Score 1047
Copywriter
ellehcimeo's picture

i like my wheatgrass with a dash of fresh squeezed lemon and a tiny puppy floating in it.

ellehcimeo
Activity Score 3376
Art Director
slim's picture

Puppies - an excellent source of iron.

slim
Activity Score 1047
Copywriter
pauloeduardo's picture

they needed all the help to aprove this.

pauloeduardo
Activity Score 14
Copywriter
ivan's picture

mikelite, this is to piss you off. ;)

ivan
Creative Director at Ads of the World
chinaski's picture

if 2 tablets are to be used, then why not a double sized single tablet?
reminds me of the 'one is enough' concept.

chinaski
Activity Score 951
Copywriter
Ney Frances's picture

isn´t ariel a soap?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

mrtalented's picture

the connection between mess after meals and ariel tablets and drugs are not strong enough. because no one will wash their clothes after every meal.

mrtalented
Activity Score 2171
Creative Director
ellehcimeo's picture

ohhhh, so Ariel is a soap! Not an antacid? makes more sense now.

ellehcimeo
Activity Score 3376
Art Director
Saltsea's picture

When I read some kind of comments I wonder who is visiting this site.

Saltsea
Activity Score 319
Creative Director
ellehcimeo's picture

Brenda, you will find that there will be ads for products that you aren't familiar with either. these are ads of the world. WORLD. there are plenty of brands out there that aren't known throughout the world. if you are trying to be insulting, congratulations, you tried.

ellehcimeo
Activity Score 3376
Art Director
lsadunb's picture

Good idea. Not Cannes idea, but still good.

lsadunb
Activity Score 571
Copywriter
Boony wants a beer's picture

Why is Cannes the only show anyone around here cares about? What about The Oneshow and D&AD?

Boony wants a beer
Activity Score 380
Art Director
Minimum's picture

same story as Grammys, Oscars and all that pooha. They care, but the prestige still lies with the Oscar

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Boony wants a beer's picture

I'd actually say D&AD is the most prestigious, mostly because it's so hard to win at. A whole lot of dubious metal gets thrown around at Cannes, whereas those stubby yellow and black pencils, well, they're ridiculously hard to come by.

Boony wants a beer
Activity Score 380
Art Director
slim's picture

A whole lot of dubious metal gets thrown around on Oscar night too. What does that leave us? The Golden Globes? The Baftas?
Maybe Hollywood doesn't have an equivalent to D&AD. Poor, poor Hollywood.

slim
Activity Score 1047
Copywriter
Boony wants a beer's picture

The Logies?

Boony wants a beer
Activity Score 380
Art Director
slim's picture

What I'd give for one of those rare black logies....

slim
Activity Score 1047
Copywriter
Mr Hughes's picture

I can't stand to look at it.

Mr Hughes
Activity Score 386
Copywriter
brandsurgeon's picture

Okay, I'm off eggs....

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

dabrix's picture

it's very weak

dabrix
Activity Score 29
Graphic Designer |

Dabrix

fuelstation's picture

Ariel is a product to clean clothes not a product to help with digestion- so the idea works well

fuelstation
Activity Score 27
Creative Director
brandsurgeon's picture

Works well??? Fuelstation, is your brain on fire???

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

brandsurgeon's picture

maybe a little more space for the table cloth to breath and we might have gotten the picture...

But whoever prepared that meal... eeew! I'd rather swallow two pills of Ariel than eat that sh*t!

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

fractalrene's picture

Funny, nice way to deliver the message.

fractalrene
Activity Score 1504
Copywriter
clanic52's picture

the talk about the stain on the clothes after every meal, is not so difficult to understand, I like the idea.

clanic52
Activity Score 2
Art Director
lucciano marisio's picture

jaja, que asco gráficamente

L

lucciano marisio
Activity Score 166
Copywriter |

Lu

Guest's picture

Lu no tenés idea de nada.

Guest
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