Advertisement

Abaya Green

Campaign
Agency Network: 
Published/Aired: 
December 2011
Ariel:  Abaya Green

Description

Account Supervisor: Heidi Afifi

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Caption

Unstoppable color

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Sion Scott-Wilson
Copywriter: Bianca De Silva
Art Director: Christopher Jones
Photographer: Dave Kennedy
Additional Advertising Agencys: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi
Log in to post comments
sambuca's picture

what do they mean with "unstoppable"?

and what happened to her index finger?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Hadrons's picture

suppose they relates to "green" but i understand your point...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

hmm there is something that i don't like in this ad...

MicheleVirgilio
Activity Score 2617
vote4pedro's picture

Maybe there's a cultural aspect to this that I'm not getting. But as face value, there's no idea to speak of.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

no no no.....

kleenex
Activity Score 58793
Web Designer/Developer
fadirahhal's picture

Sad 4 S&S Dubai

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
penline's picture

got the idea, mean that even you're wearing black on top, the color what you're wearing underneath is still visible (Unstoppable color) isn't it?

penline
Activity Score 58
Art Director
penline's picture

Good job! S&S Dubai

penline
Activity Score 58
Art Director
clearsky1989's picture

got the idea. didn't the gist

clearsky1989
Activity Score 429
Copywriter at Grey
hoozn's picture

Dont get it. Dont like it. Would hit it.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

charithco's picture

hmm nice try but didn't work out.

charithco
Activity Score 277
Art Director at Wunderman Doha |

----
www.charithdesign.com

Lazarus's picture

Terrible.

Lazarus
Activity Score 1537
Creative Director
Nike Diesel's picture

Might be too subtle for the average consumer.

Nike Diesel
Activity Score 13718
Art Director
vote4pedro's picture

I think the problem is it doesn't look like the color is shining through the fabric. It looks like it's on top of the fabric.

vote4pedro
Activity Score 4601
Copywriter
Nike Diesel's picture

My thoughts exactly!
The fabric might even be mistaken for some kind of pearlescent'ish material.
The concept is good but it's not clear to read from the visual.

Nike Diesel
Activity Score 13718
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement