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Shanteau

Campaign
Agency Network: 
Published/Aired: 
July 2010
Arena:  Shanteau

Description

Post-Production: : Garrigosa studio

Print advertisement created by Y&R, Italy for Arena, within the category: Recreation, Leisure.

Caption

Only the chronometer realises how much I sweat.
Eric Shanteau
Silver World Medal
200m Breaststroke
Arena Water Instinct

Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Vicky gitto, Valerio Lualdi
photographer: Garrigosa studio
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
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Highest Rated

Guest's picture

why? do you think you are a master of copy?

Guest
Guest's picture

Nobody does concepts like Italy. I don't mean that in a good way either. Come on Y&R, someone tell your Italy office what an idea is.
On a positive note, interesting treatment of the headline, copy framing.

Guest
CommandZ's picture

Nobody does concepts like Italy. I don't mean that in a good way either. Come on Y&R, someone tell your Italy office what an idea is.
On a positive note, interesting treatment of the headline, copy framing.

CommandZ
Activity Score 2511
Creative Director
jackmancer2017's picture

Feels a bit like many other sport ads including Nike/Adidas, but then from a few years ago.

Probably very effective, as you get to link the brand with successful people but nothing innovative imo.

jackmancer2017
Guest's picture

Che piattume!

Guest
Anonymous Author's picture

After pushing limits for eternity I don't even know who I am as a person let alone a non-existent author. Not a strong concept.

*edit post, post edit*

Anthropomorphisation of swimming trunks would be more relevant. Currently reads as an ad for accurate timepieces.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Hiperion's picture

Smells like italian advertising.
Bad copy :(
It´s make my cry of boredom

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

smells like... racism :)

Guest
Guest's picture

why? do you think you are a master of copy?

Guest
Dzsoi's picture

Buying popularity, using "celebrities" doesn't mean you need to forget about concept and even if you do, at least come up with original, edgy headlines.

Dzsoi
Activity Score 8609
Copywriter
ivan's picture

Image and headline has been updated.

ivan
Creative Director at Ads of the World
Guest's picture

Complimenti. Questi stranieri sono solo invidiosi.

Guest
Guest's picture

Bella! Apposto.

Guest
Guest's picture

sembra una pubblicità di Champion degli anni 90

Guest
Guest's picture

interesting art direction on the headline.

Guest
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