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Predator

Campaign
Agency Network: 
Published/Aired: 
July 2009
Arena:  Predator

Description

Print advertisement created by Y&R, Italy for Arena, within the category: Fashion.

Caption

Water instinct.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Post-Production: Pixelway G&G Milan
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Highest Rated

Paloma's picture

the shark ate the idea, that's why the swimmer is angry

Paloma
Activity Score 531
morse's picture

It's fun, but you have to be like 12 to fully enjoy it.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

fun??? can't agree.

pierrelastname
Activity Score 2869
Copywriter
munirgee's picture

He actually joked...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Paloma's picture

the shark ate the idea, that's why the swimmer is angry

Paloma
Activity Score 531
slowrider's picture

i love the arena shark commercial - made a couple of years ago

http://www.youtube.com/watch?v=tO-p91XFJ4g

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Migzter13's picture

For people who eat shark fin's soup, this is quite flattering.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Xavier75's picture

This people doesn't have any idea about postproduction work... but why they show it?

Xavier75
Activity Score 32
Art Director at Art Director
mikris's picture

what's the product and idea?

mikris
Activity Score 41
Creative Director at SeventhStreet
silvi's picture

Product: swimming clothes.
Idea: .............................. (non)

silvi
Activity Score 4172
Copywriter
Brain-Art's picture

Dude and shark look to big for the scene. Not very good Photoshop; no comments for the idea and execution

Brain-Art
Activity Score 1101
Graphic Designer
everartz's picture

i think this one makes more sense than the other one..

everartz
Activity Score 7613
Art Director |

| everartz |

majx20's picture

i'd have placed the man in front... or maybe this swimsuit comes with some shark ass whipping stuff...!

majx20
Activity Score 58
Copywriter at Channel 7 Communications
JamurPutih's picture

oh another chasing ad? after that zebra running on lion? next, osama on obama?

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Meezo's picture

i don't know if that was intentionally done or not, but the guy is swimming the dolphin stroke and is attacking the shark, i like this part in the ad :))

Meezo
Activity Score 40
Marketing Manager at Domty
ksaqua's picture

simple, clean, straight forward, love the treatment

ksaqua
Activity Score 12
Creative Director
catalin1205's picture

Don't forget: the shark keep's his head under water!Who knouse what he have seen.....?

catalin1205
Activity Score 18
teacher
maremma's picture

che noia

maremma
Activity Score 2
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