Description
Print advertisement created by Y&R, Italy for Arena, within the category: Fashion.
Water instinct.
Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Post-Production: Pixelway G&G Milan

It's fun, but you have to be like 12 to fully enjoy it.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fun??? can't agree.

He actually joked...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

the shark ate the idea, that's why the swimmer is angry

i love the arena shark commercial - made a couple of years ago
one should not take life so seriously - as one will not come out of it alive.

For people who eat shark fin's soup, this is quite flattering.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

This people doesn't have any idea about postproduction work... but why they show it?

what's the product and idea?

Product: swimming clothes.
Idea: .............................. (non)

Dude and shark look to big for the scene. Not very good Photoshop; no comments for the idea and execution

i think this one makes more sense than the other one..
| everartz |

i'd have placed the man in front... or maybe this swimsuit comes with some shark ass whipping stuff...!

oh another chasing ad? after that zebra running on lion? next, osama on obama?
end of joy, enjoy

i don't know if that was intentionally done or not, but the guy is swimming the dolphin stroke and is attacking the shark, i like this part in the ad :))

simple, clean, straight forward, love the treatment

Don't forget: the shark keep's his head under water!Who knouse what he have seen.....?

che noia