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Platform

Agency Network: 
Published/Aired: 
May 2009
Arena:  Platform
Arena Print Ad -  Platform

Description

Print advertisement created by Lowe, Italy for Arena, within the category: Fashion.

Caption

Water instinct.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini
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Highest Rated

Guest's picture

It's a swimming pool turned iside out: the ideal world for a swimmer.
Come on guy, it's not so difficult.

Great ad, mates!

Guest
Guest's picture

I find this interesting. A different point of view on swim sportswear.
Nice shot guys!

Guest
Guest's picture

Wow, I like it! Very good idea.

Guest
onestuomo's picture

I find this interesting. A different point of view on swim sportswear.
Nice shot guys!

onestuomo
Activity Score 33
Art Director at Art Director at Lowe Pirella Fronzoni
Guest's picture

I don't get the idea.

Guest
Guest's picture

It's a swimming pool turned iside out: the ideal world for a swimmer.
Come on guy, it's not so difficult.

Great ad, mates!

Guest
Guest's picture

Brilliant!
Perfect for this Brand philosophy.
Well done guys.

Guest
Tchabana's picture

Fenomenal

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

Guest's picture

This is fuc**ng good!
I love this approach, I like the execution.

Guest
Guest's picture

this is bloody good. finally some fresh air in italian adv

Guest
Guest's picture

Infact: italian advertiser did't get it.

Guest
federo's picture

AGREE.
SOOO BEAUTIFUL APPROACH

federo
Activity Score 781
advertising agency
Guest's picture

And so fake comments...

Guest
nemesis's picture

I don''t get it, but it's because i don't know what the product is. The visual idea is very clear.

nemesis
Activity Score 765
Creative Director
Guest's picture

Have no idea what's happening here

Guest
Guest's picture

Wtf?
Nonsense...

Guest
Guest's picture

yay! yay! we got CS4! yay! yay! yay! yay!

Guest
Guest's picture

Fa schifo.

Guest
Guest's picture

Don't get...

Guest
Guest's picture

ya

Guest
Guest's picture

WHAT ?

Guest
Guest's picture

I don't get it at all

Guest
Guest's picture

What is it? What is the little (cardboard?) swimming pool doing in a BIG swiming pool? As far as I know, Arena doesn't make swimming pool replicas either. Or, do they?
And, "Water Instinct" ? How does that compliment this advertisement?
I didn't get it, at all.
Plus, a few months ago I bought the most expensive Arena swimming costume (mens) at a sports superstore here in Paris and only after a dozen swims, it looks like a worn-out piece of floor cleaning cloth!

Guest
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