Description
Print advertisement created by Lowe, Italy for Arena, within the category: Fashion.
Water instinct.
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Stefano David
Copywriter: Helga Pellegrini
I find this interesting. A different point of view on swim sportswear.
Nice shot guys!
Wow, I like it! Very good idea.
I find this interesting. A different point of view on swim sportswear.
Nice shot guys!
I don't get the idea.
It's a swimming pool turned iside out: the ideal world for a swimmer.
Come on guy, it's not so difficult.
Great ad, mates!
Brilliant!
Perfect for this Brand philosophy.
Well done guys.
This is fuc**ng good!
I love this approach, I like the execution.
this is bloody good. finally some fresh air in italian adv
Infact: italian advertiser did't get it.
And so fake comments...
I don''t get it, but it's because i don't know what the product is. The visual idea is very clear.
Have no idea what's happening here
Wtf?
Nonsense...
yay! yay! we got CS4! yay! yay! yay! yay!
Fa schifo.
Don't get...
WHAT ?
I don't get it at all
What is it? What is the little (cardboard?) swimming pool doing in a BIG swiming pool? As far as I know, Arena doesn't make swimming pool replicas either. Or, do they?
And, "Water Instinct" ? How does that compliment this advertisement?
I didn't get it, at all.
Plus, a few months ago I bought the most expensive Arena swimming costume (mens) at a sports superstore here in Paris and only after a dozen swims, it looks like a worn-out piece of floor cleaning cloth!
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