Noah's Ark

Agency Network: 
July 2010
Arena:  Noah's Ark
Arena Print Ad -  Noah's Ark


Print advertisement created by Y&R, Italy for Arena, within the category: Recreation, Leisure.


Water instinct

Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
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Highest Rated

Guest's picture

nice photoshop work

Guest's picture

intresting !

Billoughsby's picture

Wow. Which prompts the question: What if the last performance-enhancing drugs on the planet disappeared?

Activity Score 5140
Art Director |

That's it.

Paloma's picture

really really bad execution

Activity Score 523
pez's picture

I don't agree, why you say is a "really really bad execution"? what's really really bad about it?

Activity Score 1770
Creative Director
Guest's picture

What do you think is bad about it?

How's about backing up your statement with an explanation as a comment like that is hardly constructive.

Guest's picture

Not that bad!
Some weaknesses here and there but the execution is good.

jackmancer2017's picture

Don't like the idea and it's an unnecessary link.

CommandZ's picture

Hmmmmmm. No.

Activity Score 2387
Creative Director
Guest's picture

I guess i'm missing something.

Pombooie's picture

WTF! Don't get the connection unless i think really hard and make my brain ache, and even then it's pretty spurious. Don't like this ad at all!

Activity Score 407
Hiperion's picture

Smells like italian advertising


Activity Score 3092
Creative Director at zinkproject Valencia
pez's picture

It works for me...

Activity Score 1770
Creative Director
dsklan's picture

so if he´s supposed to be noah, where is the beard?

Activity Score 1908
Art Director at homeshop
Guest's picture

its is not a painting...........

Guest's picture

nice photoshop work

Guest's picture

nice photoshop work

Guest's picture

Fischione, xò questa volta potevi farlo nuotare a rana... qui ci stava, no? ;-)

Sushi lover's picture

is it raining or just the texture?
it is confusing me:$

Sushi lover
Activity Score 899

Dream needs to be big!

blacksmurf's picture

mhhh...photoshop is not so good.
Birds (also parrots) don't fly if it rains. Animals seems to be patched on the layout and, most of all,
the rain is a very bad photoshop effect (no interaction with the water or the swimmer)

Seems to be a good layout.

Activity Score 200
Art Director |

easy to say "art director".

Dzsoi's picture

Fresh take on this well-known episode. He is not neccessary Noe, just a man in Arena sportwear who don't give a fck about the great flood cause of his water instinct. Like it a lot.

Activity Score 8563
krautland's picture

funny idea. the triathlete looking over my shoulder just chuckled, so I suppose it works as well. as for creativity, it's not bad but it's not something I would write home about either.

Activity Score 3182
Art Director at erm... no calls please.
Jon-Paul Mountford's picture

damn thats ugly!
lets start with the rain has no depth, unless its raining in a single sheet and all in exactly the same angle/speed?.
there are mysterious white holes in the sky, the boat splashes are far from convincing.
Blue, blue. blue, and more blue.

Jon-Paul Mountford
Activity Score 890
Photographer |

Migzter13's picture

so is he noah? I'm really missing it's point.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Gosh he is no Noah, it simply means that when everyone escapes the flood, wearing arena's stuff makes you feel comfortable in water, not scared like the Noah story says... I actually like it. And yes, it is raining.

Cioccolato13's picture

complimenti, buon lavoro..!!

Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

Guest's picture

i think the ad would've been better if it was video. But still, i think is a very good ad, it's like: "yeah, f**k guys, f**k you rain, i'm stronger than god's will".

Guest's picture


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