Description
Print advertisement created by Lowe, Italy for Arena, within the category: Fashion.
Creative Directors: Umberto Casagrande, Francesco Bozza
Art Director: Stefano David
Copywriter: Helga Pellegrini
Illustrator: Thomas Lavezzari
swimming beast!... nice
Is it for swimming trunks having fins or just nothing on?
RAM KATE
With arena swimwear you can 'break the cage' and come out a winner seems to be the suggestion. Looks like a long story.
Reactor
its poetry. only the poet knows whats in his mind.
we're mere interpreters.
shahid
SO IT IS BETTER HE KEEPS WHAT'S IN HIS MIND, IN HIS MIND?
they showed me a picture & i laughed
dignity has never been photographed
Nice Art Direction.
I was finding it weird and then I read the "water instinct" signature. It's just good. It's that good. Congrats!
.: look for the green giant on the label :.
What I understand, is that the swimmer is like a toro going to fight ( and die) in the arena (pun?).
I think the art direction could be more realistic... Very good idea, indeed !
theres a shark in the cage! swim fast! your supposed to get the idea that this swimwear will make you faster! help! im surrounded by geniuses!
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