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Cage

Agency Network: 
Published/Aired: 
November 2008
Arena:  Cage
Arena Print Ad -  Cage

Description

Print advertisement created by Lowe, Italy for Arena, within the category: Fashion.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Francesco Bozza
Art Director: Stefano David
Copywriter: Helga Pellegrini
Illustrator: Thomas Lavezzari
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Guest's picture

swimming beast!... nice

Guest
RAM KATE's picture

Is it for swimming trunks having fins or just nothing on?

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

reactor's picture

With arena swimwear you can 'break the cage' and come out a winner seems to be the suggestion. Looks like a long story.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

shahidali's picture

its poetry. only the poet knows whats in his mind.
we're mere interpreters.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

tirthomitro's picture

SO IT IS BETTER HE KEEPS WHAT'S IN HIS MIND, IN HIS MIND?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture

is there something im missing?

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Nice Art Direction.

Guest
PERP's picture

I was finding it weird and then I read the "water instinct" signature. It's just good. It's that good. Congrats!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

firebug's picture

nice

firebug
Activity Score 1113
satpal's picture

great

satpal
Activity Score 144
talkingisfree's picture

Not bad, but really old idea and image.

talkingisfree
Activity Score 2712
Art Director
Brainsugar's picture

What I understand, is that the swimmer is like a toro going to fight ( and die) in the arena (pun?).

Brainsugar
Activity Score 1631
Copywriter
G¨B's picture

I think the art direction could be more realistic... Very good idea, indeed !

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
Dev Kumar's picture

Interesting thought.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

theres a shark in the cage! swim fast! your supposed to get the idea that this swimwear will make you faster! help! im surrounded by geniuses!

Guest
Davosk's picture

Nice.

Davosk
Activity Score 4813
Art Director
ericndavi's picture

Hot stuff.

ericndavi
Activity Score 161
Creative Director
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