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Highest Rated

Adaddicted's picture

Their prints are mostly a visual gimmick. Don't really say what they sell or the advantage is!
Its upto you whether to buy or be a victim ; )

http://adsoftheworld.com/media/print/arena_swimwear_loch_ness
http://adsoftheworld.com/media/print/arena_swimwear_cage

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thaistylez's picture

haha

thaistylez
Activity Score 224
Burapha University
dsklan's picture

?! do they attack the swimmer? or is the swimmer surrounded by little fish like a shark? dont get it...

dsklan
Activity Score 1926
Art Director at homeshop
Tomzwarts's picture

Water instinct means he is like a fish in the ocean. So the birds think he's the fish and not he's the shark.

Tomzwarts
Activity Score 42
Art Director
mikeelrapido's picture

It's difficult to get this.. This ad looks strange.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
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dsklan's picture

so you become a victim if wearing arena swimwear, in this case the ad is very bad...

dsklan
Activity Score 1926
Art Director at homeshop
Adaddicted's picture

Their prints are mostly a visual gimmick. Don't really say what they sell or the advantage is!
Its upto you whether to buy or be a victim ; )

http://adsoftheworld.com/media/print/arena_swimwear_loch_ness
http://adsoftheworld.com/media/print/arena_swimwear_cage

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Axl's picture

Yes, but Birds are not going so far... so inapropriate idea

Axl
Activity Score 266
Paris
CopyRight's picture

I don't think it'll work for a swim-wear

CopyRight
Activity Score 713
thaistylez's picture

nor do I, but it still looks funny eh?

:D

thaistylez
Activity Score 224
Burapha University
atb2005's picture

So he looks like a fish.. and yeah that's funny, original, etc. But what's that got to do with swimwear? Fun without sell is no fun for the company making this product. Seeing this ad in a magazine would not necessarily make me buy the product. And if you don't know the brand, you would never be able to figure out what this is about. I would have never thought that this was an ad for swimwear.

atb2005
Activity Score 13557
LeeHarvey's picture

He SWIMS like a fish and therefor looks like a fish. Swimwear that makes you swim like a fish, must be good eh? So it does make sense. Your comment doesn't.

LeeHarvey
Activity Score 3045
Creative Director
atb2005's picture

Clearly, some people did not even get that he was supposed to look like a fish. They thought he was probably being attacked or something. So I don't think I'm totally off-beam here. Also, re-read my original post please. Clearly you are told on this page that Arena makes swimwear. What if I am a consumer who does not know that?? This picture doesn't really tell you much.. Yes, the idea is great now that you explained it AND now that I know Arena makes swimwear. Any confusion would have been avoided if the ad said "Arena swimwear"

atb2005
Activity Score 13557
Dzsoi's picture

He is not supposed to look like a fish on this printed ad, for the costumers. He looks like a fish for the birds up in the air because he swims like one. I don't know about Italy, but in Hungary 99 out of 100 knows the brand Arena. Namely the biggest (only well known) swimsuit manufacturer.

Dzsoi
Activity Score 8609
Copywriter
atb2005's picture

You do want to comment on everything I say? LOL I've noticed that... When I said look like fish, I didn't mean look like REAL fish. Jeez. I am not from Hungary, nor am I from Italy. Maybe Arena is a popular brand in Italy or in Europe as a whole. If that's the case, then yeah I think it's a nice ad!

atb2005
Activity Score 13557
Dzsoi's picture

I comment on this just to prove you're right ;> And now, give it a 10/10, my life depends on it! Please!

Dzsoi
Activity Score 8609
Copywriter
LeeHarvey's picture

You're right, I didn't know the brand either.

LeeHarvey
Activity Score 3045
Creative Director
GinGin's picture

I like it, clap clap.

GinGin
Activity Score 25
Marlus Lau's picture

Interesting.

you see, it's the same agency of the land rover's monkey ad, but the execution here is good.

Ah, they had a post producer....

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
choykawing's picture

its an ad of wwf : if fishes become extinct.

choykawing
Activity Score 31
joelapompe's picture

is he smelling that bad in his Arena swimsuit?

joelapompe
Activity Score 3875
jorj's picture
jorj
Activity Score 638
Art Director at Senior Art Director
ZaboZaboZabo's picture

Ha ha ha... Joelapombe you made my day.

ZaboZaboZabo
Activity Score 593
Art Director
raulbanderas's picture

i like it

raulbanderas
Activity Score 357
akshaysrikar's picture

FORCED IDEA + CREATIVITY = NO SELLING POINT. what a waste...

akshaysrikar
Activity Score 420
India
alexander_bickov's picture

I dont get it too

alexander_bickov
Activity Score 3279
art one's picture

i agree with dsklan..... to me this ad says you wear arena you may be attacked by birds.

art one
Activity Score 70
Ahmed Sleem's picture

I like it too much, i give it 8/10. good work

Ahmed Sleem
Activity Score 6
Graphic Designer
perromalo's picture

Just like the photoshop. The concept hasn't been explored properly. It doesn't match the visual.

perromalo
Activity Score 429
Creative Director at Mateo&co
al123al123's picture

Do people really not understand this ad? All the clues are there:
1. There's a man swimming. He clearly hasn't fallen overboard/ he isn't a fisherman/he certainly isn't a pirate. He doesn't wear a top, he wears swimming goggles and a swimming cap - the uniform of a swimmer.
2. He is surrounded by birds, poised and ready to dive into the water in the posture assumed by a bird diving for fish.
3. The birds must have mistaken the man for a fish, why would they do that? His swimming is so efficient, so natural, he glides through the water so instinctively he appears fish-like to the birds.

To suggest this needs a line of copy is an insult to the intelligence of the consumer. The intelligent angle of this ad, suggests Arena makes a slightly higher end line of swim wear than your average bermuda short. This is an ad for people passionate about swimming, and willing to pay more for their swim wear. They probably have swimming top of mind. When they see the ad the connection is obvious and clear.

I'd like to see others in this series to really cement the idea that Arena is for more than just your average swimmer

al123al123
Activity Score 4
Copywriter
atb2005's picture

Just because he's wearing goggles and a swimming cap does not automatically mean that this ad could only be for swimwear (assuming you know nothing about the brand Arena) Yes, once you know that this ad is for swimwear, everything else you said begins to make (beautiful) sense. The idea that donning some Arena swimwear would somehow improve your swimming skills is a bit far fetched, but still. It's original, I agree. I'd like to bump my original rating up to 6 or 7.

atb2005
Activity Score 13557
Vlad Vetu's picture

In a arena swimwear you swim natural like a fish that's why the birs are so confuse... it's a good ad if you understand it.

Vlad Vetu
Activity Score 2
Muhammad Imran's picture

Oh I think I got the idea, Ads says about Arena swimwear makes you free to move just like a bird... kinda cool communication but not really clear!
But the guy isn't diving in to the water he is already into the water and swimming, thats what we can clearly see here:)

Sorry to say, this ad is failed big time!

Better luck next time, and think more about the visual communication...

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

silvi's picture

Interesting to be italian

silvi
Activity Score 4172
Copywriter
Hiperion's picture

Pathetic ad, and pathetic copy...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Spoonfeederxxx's picture

This ad begins with a capital 'c' and ends with a capital 'p'...

Spoonfeederxxx
Activity Score 641
Copywriter
aaaron's picture

Arena did better AD

aaaron
Activity Score 103
Art Director
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