No-Frost

Agency Network: 
Published/Aired: 
May 2011
Arçelik:  No-Frost
Arçelik Print Ad -  No-Frost

Description

Print advertisement created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Caption

Thanks to it's coolplus feature, Arcelik no-frost refrigerator keeps your food fresh longer.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Art Director: Kutluay Sindirgi
CG Supervisor: Kaan Ozsoy
Photographer: Serkan Sedele
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Highest Rated

rakhal's picture

sad hard work

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Bob.C's picture

Looks beautiful, but I personalty don't understand how the visual communicates that the fish is fresher for longer. Is the fish meant to be be old and rich therefore around for a long time?

Bob.C
Activity Score 1149
Copywriter at Convince Ltd |

= http://we-convince.com/ =

rakhal's picture

sad hard work

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Kriativity's picture

visual not clever enough..

Kriativity
Activity Score 410
ace85le's picture

Looks too dead for me. Would have been better if there were like a kingdom of stuff: fish, prawns, squid, meat etc.

ace85le
Activity Score 3933
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Billoughsby's picture

Absurdist ad. Works on that level.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Thatthang's picture

how bizarre

Thatthang
Activity Score 69
AKesseli's picture

I like the idea of making it an old, grandpa fish. Maybe throw some reading glasses on that sucker. Or give it a fresh attitude? but that's been done before too. Either way, it was almost great.

AKesseli
Activity Score 210
Boston University
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