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Autologic Washing Machine

Agency Network: 
Published/Aired: 
May 2010
Arçelik:  Autologic Washing Machine
Arçelik Print Ad -  Autologic Washing Machine

Description

Print advertisement created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Caption

World needs more green.
Less energy consuming, environment-friendly washing machine. By Arçelik.

Advertising Agency: Y&R Reklamevi, Istanbul, Turkey
Creative Directors: Ozan Varışlı, Utku Gürtunca
Copywriter: Ömer Onsun
Art Director: Erhan Dursun
Illustrator: Zoo Istanbul
Client Directors: Özlem Ünlüçay, Burçin Yavuzarslan
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Highest Rated

bauer's picture

terrible retouching

bauer
Activity Score 126
Itsmrme's picture

it's okay but do you really catch the washer? Nice art!

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
dsklan's picture

"world needs more green" and you show a washing machine made out of concrete...shouldnt it be inverted so that the washing machien is made of green???

dsklan
Activity Score 1926
Art Director at homeshop
capywriter's picture

indeed, and feels very forced...

capywriter
Activity Score 5513
Copywriter at Freelance
Raulx25's picture

this work is much better .............. http://adsoftheworld.com/media/print/kingston_traveler

Raulx25
Activity Score 13
Rastamathamba420's picture

OMG! i dont think so!!! :S i really doesnt get the exactly benefit!!!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Hibon's picture

"world needs more green" OK... but do you have a new place for me to live ? i'm lookind for a very small apartment in Paris and my budget is 350 Euros/month with a small garden please.Tks

Hibon
Activity Score 3734

Simple ideas are the best !

brucirello's picture

Very confusing. You're talking about saving energy and showing a washing machine made of apartments?? Shouldn't it be made of trees? It would still be a bad ad, but a bit clearer.

brucirello
Activity Score 180
FabraQuinteiro
Dzsoi's picture

Totally agree on every word.

Dzsoi
Activity Score 8611
Copywriter
art.vs.commerce's picture

confusing

art.vs.commerce
Activity Score 566
Art Director
Guest's picture

I don't like this

Guest
raavigeorgian's picture

GOOD ART DIRECTION BUT the message is not coming through.

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Rentokill's picture

Kind of reminds me of the Terminator 4 animated poster....

http://blog.filmjabber.com/2008/11/25/animated-movie-posters-terminato...

Rentokill
Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
Guest's picture

GOOD ART DIRECTION Zoo Istanbul

Guest
bauer's picture

terrible retouching

bauer
Activity Score 126
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