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Unexpected Elegance

Agency Network: 
Published/Aired: 
October 2019
Arcadia Yachts: Unexpected Elegance
Arcadia Yachts: Unexpected Elegance
Arcadia Yachts: Unexpected Elegance
Arcadia Yachts: Unexpected Elegance
Arcadia Yachts Print Ad - Unexpected Elegance
Arcadia Yachts Print Ad - Unexpected Elegance
Arcadia Yachts Print Ad - Unexpected Elegance
Arcadia Yachts Print Ad - Unexpected Elegance

Description

The protagonist of the creative project is a fascinating and mysterious character - perhaps a shipowner - who wanders inside the yacht. The unmistakable mask reveals its identity, along with the total-white dress: it is the timeless Pulcinella, which evokes the Neapolitan culture and territory and symbolizes the inspiration and originality that so distinguishes Arcadia Yachts.

Print advertisement created by White Red & Green, Italy for Arcadia Yachts, within the category: Recreation, Leisure.

Advertising Agency: White,Red&Green Milan, Milan, Italy
Photographer: Alberto Cocchi - Edoardo Amati
Copywriter: Alessandro Venturi
Art Director: Domenico Stragapede
Creative Director: Paola Manfrin
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