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In case of theft

Agency Network: 
Published/Aired: 
April 2009
Arag:  In case of theft
Arag Print Ad -  In case of theft

Description

Print advertisement created by Butter, Germany for Arag, within the category: Finance.

Advertising Agency: Butter, Germany
Creative Directors: Michael Preuß, Matthias Eickmeyer
Copywriter: Dennis Tjoeng
Art Director: Vanessa Janse
Account Executives: Rolf Schrickel, Anna Dankert, Melanie Gerling
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Highest Rated

yvancg's picture

Great idea but then what? Shouldn't there be a call for action? A number to call? A website to visit? It is missing the selling bit...

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Guest's picture

great idea, winner

Guest
TRICKY's picture

this idea has a good start but you can push it further the down side of it is....that there's nothing that tells us that the cars were stolen in fact you can say they might be bought
so take it to the next level it will be a winner

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Very nice, simple ideas are the best!!!!

Guest
Senhora Kolossa's picture

very nice, simple posts are the best!!!!

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

great idea, my pants are wet...

Guest
coronam's picture

love it!

coronam
Activity Score 162
Copywriter
Guest's picture

i thought this agency sucks but this one is really good. scam after all but good.
thumbs up

Guest
Guest's picture

Sorry.
Pretty sure this idea was been done in Australia 5 or so years ago.

Guest
Guest's picture

great

Guest
Guest's picture

really great job! so simple and so clever. i like it!

Guest
Guest's picture

really great job! so simple and clever. i like it!

Guest
Ad_boy's picture

It's one of those things where we all have the same idea for similar clients at some point. The very same thing was done for a South African insurance company called Hollard, about 4 years back or so. Tried to find you a link, but couldn't.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Ad_boy's picture

OK, found a reference for you.

http://www.coloribus.com/paedia/prints/2001/01/05/24474/

It's just one of those things - happens to all of us.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Guest's picture

I like it, but it could be pushed further. Broken glass on the ground in some pics would help. Showing some cars that have been completely stripped of their parts would help too.

Guest
Guest's picture

Good stuff, anyway a winner

Guest
Guest's picture

Lile this one, simple and eye catching

Guest
Guest's picture

Its very good, simple but good,

Guest
Guest's picture

SUPERB!

Guest
Guest's picture

good idea, but unfortunately a ripoff

Guest
Guest's picture

very smart and humorous, love it!

Guest
Guest's picture

very smart and humorous, love it!

Guest
Guest's picture

10 points for this funny and smart idea!

Guest
Guest's picture

10 points for this smart and funny idea!

Guest
Guest's picture

Are you people brain dead or what - the idea has been done before and there is a link here to show you exactly by whom. (See Ad_boy's post) The Hollard version won a Cannes Silver Lion....way back in 2001 - and yet all the people from the agency that just did the new version keep posting congratulations on Ads of the World. Keeping on patting yourselves on the back guys, but you are 8 years too late.

Guest
Guest's picture

maybe done, but its a good idea

Guest
Guest's picture

clever for ARAG, cute execution

Guest
capywriter's picture

great idea, but the 'solution part' could be bigger. People might overlook it...

capywriter
Activity Score 5512
Copywriter at Freelance
yvancg's picture

Great idea but then what? Shouldn't there be a call for action? A number to call? A website to visit? It is missing the selling bit...

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

joelapompe's picture

yeah done... the original was a silver Lion :
http://www.joelapompe.net/2009/12/19/hollard-insurance-arag-theft/

joelapompe
Activity Score 3946
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