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Sleepover

Campaign
Agency Network: 
Published/Aired: 
January 2013

Description

Print advertisement created by Grey, Israel for Aquafresh, within the category: Health.

Caption

Don't let them sleep over.

Advertising agency: ACW Grey Tel-Aviv, Israel
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Client manager: Anat Leventon
Art Director: Carmit Ken- Dror
Copywriter: Ido Mymon
Supervisor: Mor Reuveny
Account manager: Keren Shlush
Production Manager: Meital Tzoref
Producer: Racheli Zatlawi
Photographer: Yaron Itzhakov
Photoshop: Yaron Itzhakov, Robert Mizikovski
Special projects: Yael Hermesh
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tazyboy's picture

good

tazyboy
Activity Score 777
Art Director
morse's picture

Nice idea, but a little hard to get at first.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Victorious's picture

yeah, if someone would like to explain it for the rest of us that didn't get it, great!

Victorious
Activity Score 95
Photographer
gigi22's picture

What's not to get? The lollypop stayed over with the girl.....
Great insight!

gigi22
Activity Score 3
Saudiosea's picture

Hard to get really.... Had to look at your all comments to figure it out

Saudiosea
Activity Score 2
Graphic Designer
Nike Diesel's picture

a sleepover/slumberparty is a pretty common thing most places in the world.

Nike Diesel
Activity Score 13630
Art Director
the_lizard_king's picture

Oooooh! Thts what it is... a lollipop. How could i confuse it for something else???

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

T.'s picture

Really good.

T.
Activity Score 1110

What's your ad telling the consumer?

Phillhb's picture

Oh its a lollypop? It looks like a tall circular mirror, and she's doing her make up....
Could and Should be a lot clearer

Phillhb
Activity Score 335
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