Description
Print advertisement created by Grey, Hong Kong for Aquafresh, within the category: Health.
Its executed nicely, but at the same time I'm thinking " Whoa! An object made out of string/rope/cord, why haven't seen that before".

wait ~ why we dont just use toothbrush.....

we dont use a tooth brush .. is cause they have tried to show dental floss .... forming a tooth brush .....

nice execution but i can't understand what meaning.

WoW, the toothbrush can go anywhere just as good as a floss, nice idea!

its from hong kong, leave it...
cant make up my mind man! on one hand, this ad actually says a floss is better than a brush!

I'm not a fan of this ad but its pretty obvious what it's saying, "A toothbrush with the flexibility of dental floss"

It's an over-promise for the sake of cleverness. And it has been done before.

Guys this is an ad for a toothbrush not for a floss. We normally use a floss to clean areas the toothbrush can't reach. I think this is a great way to symbolize flexibility.

It's so funny how many dumbfucks come here to make stupid comments!
Why not say "reaches parts other toothbrushes can't"? Would that make more sense? Just a thought...
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I think; therefore I am

very nice

very nice

I use that brush its not flexible at all

why don't use brush???