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Cleans all gaps

Agency Network: 
Published/Aired: 
February 2009
Aquafresh:  Cleans all gaps
Aquafresh Print Ad -  Cleans all gaps

Description

Print advertisement created by Grey, Hong Kong for Aquafresh, within the category: Health.

Advertising Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ray Lam, Keith Lo
Art Director: Ciff Luk
Copywriters: Joshua Wong, Tony Chan
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Crisp One's picture

Its executed nicely, but at the same time I'm thinking " Whoa! An object made out of string/rope/cord, why haven't seen that before".

Crisp One
Activity Score 2005
Other at New York
Guest's picture

wait ~ why we dont just use toothbrush.....

Guest
Guest's picture

we dont use a tooth brush .. is cause they have tried to show dental floss .... forming a tooth brush .....

Guest
Guest's picture

you dumn fuck! ues, why not use the tooth brush! why use floss?

Guest
Guest's picture

duh.. because floss is more practical than toothbrush.. you can do it anywhere not like toothbrush..

Guest
Guest's picture

nice execution but i can't understand what meaning.

Guest
Guest's picture

WoW, the toothbrush can go anywhere just as good as a floss, nice idea!

Guest
Guest's picture

its from hong kong, leave it...

Guest
kithubabe's picture

cant make up my mind man! on one hand, this ad actually says a floss is better than a brush!

kithubabe
Activity Score 72
Other
Rabubi's picture

This add shows me no benefit.

Rabubi
Activity Score 560
Copywriter
Guest's picture

I'm not a fan of this ad but its pretty obvious what it's saying, "A toothbrush with the flexibility of dental floss"

Guest
Guest's picture

It's an over-promise for the sake of cleverness. And it has been done before.

Guest
ooops's picture

the brush is not fine enough

ooops
Activity Score 448
Other
Guest's picture

Guys this is an ad for a toothbrush not for a floss. We normally use a floss to clean areas the toothbrush can't reach. I think this is a great way to symbolize flexibility.

Guest
Guest's picture

It's so funny how many dumbfucks come here to make stupid comments!

Guest
CurryJ's picture

Why not say "reaches parts other toothbrushes can't"? Would that make more sense? Just a thought...

CurryJ
Activity Score 951
Copywriter |

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I think; therefore I am

Guest's picture

very nice

Guest
Guest's picture

very nice

Guest
Guest's picture

I use that brush its not flexible at all

Guest
Guest's picture

why don't use brush???

Guest
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