Apricot

Published/Aired: 
November 2007
 Apricot
 Apricot

Description

Caption

Every year, two million girls suffer the pain of genital mutilation – a clear violation of their human rights. No government should continue to ignore this crime. Help us to stop violence against women. Give your support at www.amnesty.se

Advertising Agency: Publicis Stockholm, Sweden
Copywriter: Malin Åkersten Triumf
Art Director: Yasin Lekorchi
Account Director: Magnus Svensson
Account Manager: Maria Florell
Production Manager: Margit Blom
Final Art: Anders Modén
Photographers: Niklas Alm, Mattias Nilsson, Vostro
Retouch Artist: Sofia Cederström, Vostro
Media: Jeanette Asteborg, Zenithmedia
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jonybeta's picture
jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

morenitadeacero's picture

triple Ouch

morenitadeacero
Activity Score 4
art director
teenie's picture

I like the way they've used this to portray exactly what genital mutilation is. Very visual and compelling.

teenie
Activity Score 1894
Copywriter
darkknight's picture

Very visual. Nice and painfull

darkknight
Activity Score 58
Creative Director |

le bu

muxa's picture

Excelent!

muxa
Activity Score 602
Copywriter
artdirectoredwardbutstudiovisualizer's picture

Done didn't I didn't ... oh .... I wish I hasn't

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
artdirectoredwardbutstudiovisualizer's picture

I dasn't

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
Bassemfahmy's picture

good job! i like it so much

Bassemfahmy
Activity Score 55
Art Director at Art director |

BF

Kateter's picture

this is very strong. I like it.

Kateter
Activity Score 2029
Copywriter
Checho's picture

This is a very nice and, at least for me, an intelligent approach! Great visual. Congrats guys!!!

Checho
Activity Score 321
Rachel.Mann's picture

Oh God, Ouch.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

adrianapr's picture

i like it a lot. no need for 2 ads but i love it, the art direction is delicate and simple as the girl, but at the same time compelling as the mutilation.
i don`t think it's greaaaaat or briiiiiliant (the kind you go "hey, how did these guys think about that??"), but kudos, very good job.

adrianapr
Activity Score 1254
ManchuChanchu's picture

beautiful photography, art direction n wonderful retouching job

ManchuChanchu
Activity Score 701
Art Director
nitin456's picture

good

nitin456
Activity Score 133
Art Director at Advertising Agency
tears2lady's picture

nice but hurting girls

tears2lady
Activity Score 19
Creative Director at university
Jon-Paul Mountford's picture

Whoa thats powerfulIl and very to the point.
I even think you could read this one without the copy

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

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